Starbucks Will Make Fundamental Innovations in Its App

Today, almost every company is making investments in the field of technology. Starbucks, which entered this field and managed to have one of the most successful examples, is now using its application. Web 3.0 Getting ready for refurbishment.

Until now Starbucks In the application, free drinks could be purchased with the accumulated stars. Thus, while increasing customer loyalty, the company also gained a serious advantage. The new update also aims to improve this feature.

Digital products from Starbucks

In the statement made by the CEO of the company, Howard Schultz, the new update on September 13 It was stated that it will be introduced at the investors day event to be held. At the event, which will be held in Seattle, Starbucks will announce some important steps for the future of the company.

In the new system, Starbucks is based on the existing spend-win reward system will improve its interaction with its customers. According to Schultz, communities will expand in the digital world outside of work and home, and people will have the chance to reach new rewards.

According to the company’s CEO, the new awards will enable customers to experience one-of-a-kind Starbucks experiences. Also, both as a digital rewardwill also have Starbucks-branded digital collectibles as part of their community-building efforts.

In fact, this is not surprising at all for Starbucks. Although the company has not issued its own token, etc., it has been investing in digital technologies and the virtual world for a long time. 4 years ago Using blockchain technology, he carried out a project aimed at protecting small coffee producers. In addition, it was announced in the past months that Starbucks would carry out an NFT project for coffee lovers.