About a year ago, the entire cryptocurrency industry was awash with NFT sales. NFTs, which are seen as the entrance to the meta universe, which is seen as the technology of the future, have lost their popularity with the collapse of cryptocurrencies. Despite all these negativities, some companies continue to enter the NFT market. Starbucks is one of them.
Starbucks sold 2,000 NFTs in 20 minutes
Starbucks has launched its first paid NFT collection of 2,000 digital “stamps” worth $100 each. Calling its NFTs “Travel Stamps,” Starbucks managed to dispose of its entire collection in just 20 minutes. Thus, the company earned an income of 200 thousand dollars in just 20 minutes.
The world-famous coffee company first launched its NFT and Web3 support last December with a new membership program called Starbucks Odyssey. An extension of the existing Starbucks rewards program that provides customers with benefits such as free drink upgrades, Odyssey promises to offer customers new benefits and different coffee experiences as they make a purchase.
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The Odyssey program has different benefits, including a trip to a Starbucks coffee farm at higher membership levels. In this process, purchasing an NFT is offered to members as an opportunity to increase their level. It is very thought-provoking that free coffee is not included in possible prizes.
Recently, dozens of big brands have entered the NFT market. It would not be wrong to say that Starbucks joined this NFT fashion a little late. However, with the rise of cryptocurrencies in the future, NFT values will also increase.
We do not know if Starbucks will add new NFTs to its collection in the coming days. However, this number will probably not be limited to 2 thousand. So what do you think about Starbucks and NFT selling? You can share your views with us in the comments section.