Starbucks’ Manipulation Tactics You Never Knew About

StarbucksThe fact that is so popular in Turkey is almost a surprise for some. to the national issue has transformed. People vent their anger at those who pay high prices for a cup of coffee at Starbucks at every opportunity they get.

Even Turkish coffee-There are even people making comparisons with Starbucks coffee. But despite all these reactions, the queues at Starbucks branches never end. I really want to make a cup of Starbucks coffee so special and delicious. popular What does it do?

You must have seen this post on X (formerly known as Twitter):

This post was shared by so many users as if it were their own post that some users seriously criticized those who shared it. to make fun of He shared more and more and the situation entered a strange cycle.

Well, let’s look at some of the things that are not included in this post:

In fact, the ranking in that post is just under Turkey We see the part. However, there are many more people from Turkey Starbucks branch There are countries that are.

Wherever we go, that green logo is both loved and hated:

As a result, Starbucks is a product that we can see in someone’s hand not only in Turkey but also in many parts of the world. a giant international brand.

Some of us have many food and beverage It stands out in a different way than its brand, and even much more than its brand. quality coffee It is much more preferred than other coffee shops that sell it.

So, what did Starbucks do that other coffee shops couldn’t?

Speaking for myself as an individual experience, I don’t know much about good coffee; even usually de-caf, so I drink very decaffeinated coffee. But when I go out, if I have time to read a book, spend an indefinite period of time on my computer, and Starbucks If available, my first choice would be Starbucks.

Because no matter which branch I go to; I know that the drink I order will have the same taste and will differ slightly from branch to branch. instead of cow’s milk almond milk When I asked for it, they said “We don’t have it.” I don’t run the risk of being told that, whether I sit for 15 minutes or 8 hours, “So, aren’t you going to order another?” There will be no waiters staring at you with eyes that say:

It gives us the feeling of finding what we are used to in the place we are used to.

Apparently, it makes many people feel similar to how it makes me feel. When we go to a Starbucks branch How bright the light will be, what tone the music will be A very familiar feeling greets us.

Moreover, wherever we go in Turkey or even in the world, with the same experience If we know what we will encounter and feel the security and comfort of it, maybe it is worth it; Is it really so?

As many successful brands do, Starbucks doesn’t just sell a product; makes its customers feel special.

Every brand that wants to acquire loyal customers, unique and enjoyable experiences have to design. We have something to learn from Starbucks on this subject.

For example, when you go to a Starbucks; barista, He asks your name when taking your order and calls you by your name when your drink is ready. This application, which we are very familiar with today, which has been copied by many different cafes, and which does not seem very different, was a popular practice in the industry when it first came out. revolutionary It was an innovation. Starbucks discovered very early the way to establish a sincere communication with its customers.

So, is Starbucks really the cute coffee shop in our neighborhood that knows our name, has comfortable seats?

This experience that Starbucks offers, which makes its customers feel safe and comfortable, is actually as good as it seems. innocent It may not be. I mentioned at the beginning love-hate This relationship is not unique to Turkey, there are people around the world who love it as well as those who don’t, and some of them have legitimate reasons.

To understand the reasons why we don’t like Starbucks, we need to look at how they are trying to get us to love the brand, and how this warm and sincere experience backdrops Let’s see what’s happening.

Starbucks is not Italian. Small, Tall, OK; So why Grande? Venti?

Starbucks one American company. When we ask coffee gourmets, we get comments that they definitely do not produce very high quality coffees. However, these poor quality coffees and their different sizes Italian and they make extremely cool names.

Thus, at an easily affordable price, customers sophisticated And they give you the experience of doing something a little luxurious. because this Latin/Italian Even pronouncing words of origin in your daily life gives you a vague feeling of joy and superiority.

Prices are chosen at a level that is high enough to make the product felt valuable, but not so high that it is unaffordable.

Let’s face it, Starbucks’ prices It was never that high for people living in big cities. In many coffee shops a much cheaper alternative It’s not possible to find it. But yeah, they’re not cheap either.

Prices are related to the product we purchased. our psychology It has a big impact on. Starbucks, its prices not based on the value of the product or the costs It determines exactly that. In other words, it is neither so cheap that you feel like you are buying a very ordinary product, nor so expensive that you will avoid buying it.

By allowing you to determine the ingredients yourself, it persuades you to pay additional fees to buy the product prepared “specially for us”.

As we said at the beginning; in many places herbal milkdecaf coffee, extra hazelnut syrup When we don’t have options like this, this may not be a very enjoyable experience. Moreover, some of these are not a luxury; there are many people who are sensitive to animal milk and are easily affected by caffeine.

More a personalized experience It always feels more special. on the street boutique coffee shops I’m sorry, we can’t find all of these even in many other chain coffee shops. Therefore, we easily accept the extra costs for all these extras. But haven’t we already paid enough for a coffee?

I guess Starbucks doesn’t sell very good coffees.

Those who know good coffee say that Starbucks coffees are not that good. truth about this coffee gourmets We are waiting for your comments below.

But in a Starbucks branch, wherever it is, A very incompetent barista If you haven’t come across it, you can be sure that the same formula will be applied everywhere. Thus, not drinking a very high quality coffee remains in the background.

The same experience all over the world. Is it really as innocent as it seems?

It’s the same everywhere because it’s not actually the sweet little coffee shop on the corner. From a world giant American company we are talking about. But Starbucks does this Our neighborhood’s friendly and comfortable coffee shop It can easily be hidden by giving an appearance like:

It is clear that this is not actually the case, giant global company It is necessary to be aware of what is going on behind it.

They pay very little salary to their employees.

Even in Turkey alone, Starbucks employees have repeatedly that they went on strike We witnessed. Sometimes how working conditions are difficult and insecure We come across Twitter threads of some employees stating that this is the case. Unfortunately, this is the case in most parts of the world.

Starbucks employs its employees who work very difficult and long shifts. “barista” By naming them as, he not only gives them an authority and title, but also gives them an opportunity to work in a large American company. waiters or workers It takes away from the image of being.

Are Starbucks cards for our good or the company’s good?

from Starbucks getting subscription cards We download the or app, add money here, and buy coffee with our balances. In this way, we can occasionally receive gift coffee as we purchase. How sweet and thoughtful an application.

Let’s look from afar, like you around the world millions of customers When he does the same thing, he sells the company a product he hasn’t sold yet. billions of lira interest-free loans We provide. Being able to handle this so easily and presenting it in such a cute way, instead of dealing with big banks and huge interest rates, is a really successful strategy.

Do we really go to Starbucks of our own volition and decision?

A consumer researcher Louis Cheskinconsumers’ preferences are mostly unconscious and impulsive He says they did it this way. In other words, not by thinking logically, but as unconscious reactions to images and designs.

Therefore, many companies treat you not as individuals they need to provide services to. manipulable consumers and develops strategies accordingly.

Being manipulated means having your choice of what you want to do taken away from you. Most of the methods we mentioned above are available in the literature. Starbucks’ Manipulation Techniques It is mentioned as .

We are manipulated and deceived, but at the end of the day, maybe this is in our best interests.

All the methods used by Starbucks manipulation I don’t know if that’s correct. Because in fact, some of these can be things that offer us a slightly better experience than sitting in any cafe.

consumers 100% rational decisions They may not be able to give, but sometimes they Instead of fighting the system 24/7 We can choose to accept some of the habits imposed on us and be comfortable, and Starbucks has obviously been extremely successful in making us make this choice.