It has been reported that Sony, which has a shaky history in the smartphone and tablet world, has some plans in this context. Two major leaks from China revealed that the 15-year-old iconic Xperia brand will be retired. However, the company also plans to return with an under-screen camera in 2025.
Sony will switch to a different brand instead of Xperia in 2025
Sony is reportedly preparing to make a big change for its mobile department. Accordingly, the company has completed its goal of keeping the Xperia brand alive between “2008-2023”. Japanese company, A new smartphone brand in 2025 It is claimed that he plans to introduce it.
According to leaks, the company will return in 2025 with a different brand and high-end technologies. Chief among these under screen camera will be. This means that the notch or the in-screen selfie camera will be a thing of the past.
HyperOS good news from Xiaomi for the budget-friendly model!
According to the report shared by GSMChina, a HyperOS update based on Android 14 will be released for the affordable Redmi Note 11 Pro 4G.
Currently some brands under-screen selfie camera Although it offers, it has not become mainstream in the smartphone market. Sony’s Shelving the Xperia name Continuing with a different brand is an indication that it wants to make a big impact in the market. This effect may resonate more with the under-display camera.
Previously at Apple iPhone in 2027 It was said that it would test under-screen technology for . However, if Sony achieves under-screen camera integration by 2025, it can make a big leap in terms of design and technology.
Sony’s smartphone market has shrunk considerably in recent years. It even withdrew its official support from many countries, including Turkey, and switched to selling products through distributors. The brand that will replace Xperia may revive expectations.
So what do you think about this issue? You can share your opinions with us in the comments section!