Owner of Snapchat app Snap Inc.published its financial position report for the fourth quarter of 2021. For the quarter ended December 31, the company $1.3 billion, up 42 percent announced revenue. Net revenue for the quarter reached $23 billion, while revenue per user 18% increase year over year showed.
The number of users Snapchat gained in the fourth quarter of 2021 exceeded expectations. As it will be remembered, the income report of Meta, the owner of applications such as Facebook and Instagram, was disappointing. Facebook, which has been growing on a user basis every year, First drop in 18-year history had lived. Snapchat, on the other hand, outperformed its rival.
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Snapchat user count rises to 319 million
According to the information shared by Snap Inc, the number of Snapchat users will reach 2021. 306 million in the third quarter was level. Implementation in the fourth quarter with an increase of 13 million number of users per day to increase to 319 million succeeded. This data shows that Snapchat has grown by 20 percent since the same period of 2020.
Looking at the region-based data, Snapchat’s most significant growth was 10 million acquisitions. ‘The Rest of the World’ We see that they live in countries in the category. Year to year in the North American region 97 million daily active users, an increase of 6 percent reaching social network, 82 million users in Europe owner.
Revenue per user also increased
Snapchat revenue per user in Q4 2021 $4.06 it happened. In the same period of 2020, it was at the level of $ 3.44. In other words, the application managed to increase its revenue per user by 18 percent year on year.
Revenue per user, on the other hand, is year-over-year in North America. $9.58, up 33 percent it happened. Revenue per user in Europe year over year up 33% to $2.54 while rising; in the rest of the world category $1.12, up 1% leveled up.
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