When the cryptocurrency market started to take off in 2017, CoinEx founder Haipo Yang made a choice. Although he designed CoinEx to be simple and straightforward, the rapid development of the industry has made it possible to design products with complexities that were previously difficult to imagine.
Suddenly, thousands of financial assets emerged and complex products beyond the knowledge of the average investor found their way onto the market. However, there are those who do not discover the overall value of the increasingly complex cryptocurrency market. Haipo Yang thought he could reach these people with the right financial product.
He had a choice between two options: build something for experts and cryptocurrency enthusiasts, or stay true to his original values and design a simple product for everyone.
Staying true to his core values, Yang has never strayed from his path. In the blockchain industry, CoinEx is known for adhering to the principles of convenience, simplicity and simplicity in both product use and design. Frankly, CoinEx continues to exist thanks to these values.
Founded in Hong Kong in 2017, CoinEx is a global cryptocurrency exchange offering a wide range of services including spot, margin futures, clearing, automated market making (AMM) and financial management to more than 5 million users in over 200 countries.
CoinEx applies the principle of simplicity in every field, starting from the most basic level: meeting the asset exchange and value discovery needs of its users while more easily connecting them to the world of cryptocurrency. The founding mind adopted it as a fundamental belief that cryptocurrency transactions should not be complicated.
CoinEx embodies this philosophy by acting as a broker for users. As Yang said, CoinEx “allows users to easily purchase coins while taking care of the complexities.” CoinEx’s listing team spends a significant amount of time screening the cryptocurrencies available on the platform while taking responsibility for risk filtering and helping users avoid high-risk assets.
The CoinEx exchange also includes a “beginner area” for beginners. This design uses a three-step guide that bridges the gap from account creation to trading. Similarly, the transaction page only presents the sections that are absolutely necessary; All unnecessary sections are removed. This allows users to focus on actual transactions without being distracted by unnecessary information.
According to CoinEx user Michael Williams, this value is one of the reasons why he continues to trust the product. “I was looking for something with a fairly easy-to-use API with good documentation,” he said. That’s exactly what he found on CoinEx.
“Overall, the functions have been completely streamlined,” he said. “When I first joined it was a fairly new platform, but they were actively taking feedback and making necessary improvements. When something wasn’t going well, I would communicate via Telegram and tag relevant people. My problem was usually resolved within 15 minutes.”
Combining this commitment to customer focus with simplicity and simplicity, the result is a trading system that uses extremely complex algorithms behind the scenes and appears as “simple transactions” to the average user. CoinEx’s self-developed trading algorithm easily supports second-level exchanges of any coin while providing real-time quotes. It saves time, effort and cost by reducing the number of steps the user must take to perform a transaction.
After all, this type of user experience is part of a social shift that gives average people access to the means to build wealth. CoinEx’s commitment to simplicity demonstrates its commitment to the freedom of ordinary people around the world.
CoinEx does this by making cryptocurrency transactions accessible to everyone, providing easy-to-use products and services, and eliminating barriers to financial instruments. This contributes to the creation of a healthy ecosystem, which Yang firmly believes can change the world.
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