Samsung took an important decision at a meeting it held. According to the decision, the company will work to make its phones much more competitive. So what does this mean? What does Samsung want to do, where does it want to reach?
There has been a remarkable development regarding the South Korean technology giant Samsung. The company recently had a held a meeting appeared. According to information obtained from industry sources, Samsung received a very important instruction at this meeting. According to this instruction from Han Jong-hee, the Vice President of Samsung Electronics himself, Samsung is working in the smartphone industry, especially premium phones will become much more competitive.
News from South Korea reveals that the company’s smartphone strategy is changing. Even Samsung seriously blindfolded case. Because Han Jong-hee’s “All departments have smart phones without being stuck with costs. to increase competitiveness He has to think of his ways.‘ he was reported to have said.
Samsung’s strategy since the 2010s is changing!
Samsung has been following the same sales strategy since the 2010s. This sales strategy reduces the costs of phones, profitability to protect is focusing. The company does this according to the economic conditions of the country where it will sell a phone. For example, the Galaxy A series is more prominent in developing country markets. In economically developed countries, models with foldable screens are brought to the fore with the Galaxy S series. Today’s decision 10 year strategy It turns out it’s garbage now.
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“Competing without the costs” can be interpreted as sacrificing the profit margin!
smartphone industry has many stakeholders. Apple, Samsung, Vivo, Oppo and Xiaomi are just some of them. As such, the best way of better competition is, will have to lower prices. Samsung’s decision today can be interpreted as a profit margin waiver without considering costs. Because more favorable price will return as more sales.
Could Samsung be the number one in the smartphone industry with this decision?
Number one in the premium phones category, by far apple. According to a study by independent research firm Counterpoint Research, in the third quarter, Apple managed to top the premium phone market with a price tag of $400 or more. to 57 percent was the judge. According to the same research, Samsung’s market share is was 19 percent.
When we look at the announced data, it is quite possible for Samsung to compete with Apple. it will be difficult We see. However, there is a point to be noted here. Let’s think about Turkey; When you want to buy an iPhone 14 Pro today, you have to sacrifice 39,999 TL. The price of the Samsung Galaxy S23 Ultra in Turkey is 35.999 TL. Samsung, in line with today’s decision if it manages to close the price gapIn countries with developing economies such as Turkey, it may well surpass Apple. So what will be the global outcome? Here is the answer to this question right now unknown…
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