Russia-Ukraine war, as it affected the whole world social media affected their platforms. Many social media platforms imposed various sanctions on Russia after the war. The effects of these sanctions are showing their existence day by day.
According to an analysis result YouTubeactively Russian-speaking The number of content creators decreased. In addition, users in Russia, Instagram and TikTokThere is also a significant loss in his interest in .
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TikTok lost 87 percent of Russian content creators
The popular video platform YouTube, Between 24 February – 20 April Number of Russian-speaking creators 21 percent was known to decrease. Brand AnalyticsAccording to the study, other social media platforms also experienced a decrease in the number of Russian users.
In a Brand Analytics message, “The main figure of today’s observation is the decline in the number of active Russian-speaking YouTube creators since the start of the war in Ukraine, by 21 percent. This is despite the hindrance that has yet to happen.” gave his words.
During the term biggest drop It was on TikTok. According to the report, the decline of content producers on TikTok 87 percent rate. The ban on Russian users from sharing on TikTok was a direct result of this situation.
Another platform that follows the ranking is Instagram it happened. The company is dedicated to Russian-speaking active content producers. 56 percentlost his The reason for this is seen as the blocking of Instagram in Russia and the departure of local advertisers from the platform. This is Russia’s Facebook version platform. VKontakte your network 22 percent contributed to its growth.
According to the available data, it is possible to see that average values are taken into account in this study. Users who were active during the runtime were considered creators who shared at least one post, posted a story, commented on, or logged in.
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