“Right from the start, we didn’t just focus on China”

Bielefeld Hardly any entrepreneur knows the Asian markets as well as family entrepreneur Eduard Dörrenberg. From 2014 to 2018 he managed the 117-year-old pharmaceutical and cosmetics company from Bielefeld with the well-known brands Alpecin and Linola from Singapore. The Dr. Wolff Group, which he manages together with his cousin Christoph Harras-Wolff and a manager from outside the family, focused on Asian markets earlier than others – and not just on China from the start.

In the Handelsblatt interview, he explains why the growth story continues in Asia and nowhere else, where entrepreneurs should diversify everywhere and why he finds entrepreneurs more honest than managers and politicians when it comes to sustainability.

Read the full interview here:

Mr. Dörrenberg, how dependent is your company on the Chinese market?
Not at all.