The 1984 Super Bowl commercial, in which Apple introduced the Macintosh, is considered one of the most famous and resounding commercials in the world. Famous director Ridley Scott, who directed the commercial, announced his first reaction to the script 38 years later.
Nearly 38 years after its publication Alien, Blade Runner and gladiator Sitting in the director’s chair of films such as Ridley Scott, he gave the script of the 1984 Super Bowl commercial that promotes Apple’s Macintosh computer, which is considered one of the most famous and influential commercials in the world. first reaction explained.
When the Chiat/Day agency first offered Ridley Scott to direct its Apple commercial, the famous director of the agency’s legendary music group the Beatles He thought you were talking about him. Scott’s reaction was when the agency said the ad was about a company called Apple and a man named Steve Jobs. “Who is Steve Jobs?” dead.
When Scott first saw the script, he thought it was devastatingly effective.
When you first read the script “Oh my God. They don’t say what it is, they don’t show what it is. They don’t even say what it does,” Noting that he thinks, Scott added that for the screenplay, advertising and advertising in art format. devastatingly effective uses expressions.
The story of the ad is at least as famous as itself. According to the story, Steve Jobs and John Sculley liked the script so much that it was broadcast during the Super Bowl, undetected by the rest of Apple’s board of directors for 90 seconds. too expensive they bought an ad period.
The board rejected this idea and instructed the advertising agency Chiat/Day to sell the slot. On top of that, Steve Wozniak, who liked the ad very much, said that if Jobs met the other half, the ad would not be published. half the cost offered to pay. However, this was no longer necessary as Chiat/Day sold 30 seconds of the slot and did not try to sell the remaining 60 seconds. It’s worth millions of dollars to Apple, even though it was the only time the commercial aired on national television and was later rebroadcast on television news countless times. free promotion has been provided.
Here’s a 1984 Super Bowl commercial for the Macintosh by Ridley Scott
On the other hand, the first trial results of the ad wretched It was stated that the agency did not show these trials to Apple for this reason.