Refurbished smartphone sales are running a record!

Covid-19 pandemic, the whole world cell phone purchase changed its shape. Recent study found that consumers use their devices longer, are less likely to purchase new devices, and buy refurbished phone It turned out that they were more comfortable with it.

CCS Insight’s new research on UK users, mobile device purchase It showed that 75 percent of those surveyed use their current phone more than before, and 33 percent of consumers buy a new phone because their old phone was damaged or not working.

iPhone and Samsung dominate refurbished smartphone sales

Statistics show when manufacturers are happy with their current phones, especially average selling price of high-end smartphones revealed the difficulties they experienced in making sales to users due to the increase in sales. A third of those surveyed said that the phone they were considering buying was out of stock and therefore they decided to wait.

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Consumers to recycle your devices and to monetize a new device or wanting to get new technology at a lower price has resulted in more people turning to refurbished phones.

Almost half of those surveyed said they sold or partially replaced mobile phones in the last year, with refurbished devices currently accounting for 7% of all smartphones used in the UK. Three quarters of the respondents iPhone or Samsung While two thirds preferred the device, two-thirds remained loyal to the old manufacturer, and this rate increased to 80% among Apple users.

“The survey highlights significant changes in the way UK consumers buy mobile devices and services,” said Kester Mann, consumer director at CCS Insight. used the phrases.

“Replacing old devicesMany factors are shaping the smartphone market, such as the burgeoning secondary phone market, the trend to buy online, new sales channels, environmental considerations, and prolonged exchange cycles. New and existing suppliers need to respond to these changes to stay ahead of the competition.”