Playboy, a lifestyle and entertainment company founded in 1953, is a blockchain-based virtual world, according to an announcement on July 11th. The Sandbox (SAND) announced that it has signed a license cooperation with The two companies announced that the newly formed partnership aims to offer a Playboy-themed “social gaming experience” to visitors to the metaverse.
Playboy enters the world of Sandbox
PLBY Group, Inc., commonly known as Playboy, announced on Monday the firm’s blockchain project. The Sandbox entered into a new cooperation with announced.
happy to create @playboy mansion in @TheSandboxGame
We can’t wait to host @playboyNFTs avatars getting private access to special events, PLAY quests, explore buildings, get in game rewards etc. #NFTCommunity pic.twitter.com/Mmd2qGTWdl— Arthur Madrid (@arthurmadrid) July 11, 2022
The popular metaverse coin that took action despite the market trend after the announcement SAND tokenIt rose more than 7 percent to $1.17.
Sandbox, a popular metaverse token that was released as a mobile game in March 2012 and purchased by Hong Kong-based game giant Animoca Brands in 2018, has been transformed from a two-dimensional (2D) game into a three-dimensional ( 3D) has evolved into a metaversion and into a multi-billion dollar project deeply rooted in NFT spaces.
Playboy’s announcement reveals a licensing collaboration with The Sandbox, and the company “Metamansion”He also states that they will lose themselves. Metamansion by Sandbox uses Playboy’s content library non-fungible token (NFT) collections will include scheduled events, social play and gaming experiences.
The lifestyle and entertainment firm has been a part of the blockchain industry for some time now. In March 2018, the company’s Playboy TV announced that it would release a multi-crypto wallet, but four months later, the project was reported to have failed, according to reports.
Again in April 2021, Playboy “Liquid Summer” announced that it is collaborating with Nifty Gateway to release an NFT collection called The following July, the entertainment firm joined forces with Superrare to release the Miami Beach NFT Collection. The company’s latest collaboration with The Sandbox includes NFTs and Playboy’s Rabbitar unique experiences for the community”.
Playboy community excited about collaboration
Rachel Webber, Playboy’s chief brand and strategy officer, said in a statement about the partnership:
We’re excited to work with The Sandbox and the platform’s best-in-class design and development team to create a premium, customized Playboy gaming and social experience. We look forward to welcoming our global Playboy fan base, and especially the Rabbitar community and owners of The Sandbox LAND, into this new and immersive world of Playboy.”
Playboy is just one of many brands that have joined The Sandbox metaverse over the past year. Acid jazz-funk band Jamiroquai Web3 recently announced a collaboration with the popular virtual world platform. Sandbox has also partnered with game giants Square Enix and Ubisoft to introduce Dungeon Siege IP and Rabbids to the blockchain gaming space.
The virtual platform has also collaborated with popular brands such as Adidas, Snoop Dogg, The Smurfs in the past, and also world-leading organizations such as HSBC Bank and South Korean technology giant Samsung have also partnered with the project by purchasing virtual lands in the metaverse of the platform in the past.
Playboy has been a pioneer in publishing for close to 70 years, and the company believes the blockchain world The Sandbox “provides a dynamic platform for the next wave of innovation.” Sebastien Borget, COO and co-founder of The Sandbox, stated that the entertainment company continues to appeal to all generations, including Web3 users.
Speaking during Monday’s announcement, Borger said: “Playboy is highly symbolic thanks to its appeal, lifestyle and entertainment content that spans decades and has already made its way to Web3 with early success” commented.
You can check the price movements here.
Disclaimer: What is written here is not investment advice. Cryptocurrency investments are high-risk investments. Every investment decision is under the individual’s own responsibility. Finally, KoinFinans and the author of this content cannot be held responsible for personal investment decisions.