The 2024 Red Dot Design Award went to Peugeot E-3008. E-3008 managed to impress drivers with its sporty and modern design, thus confirming the fascination of its design.
Peugeot has undergone a huge change, especially in the last few years. The French brand first changed the design language it used in automobiles, and then also changed its logo. Peugeot gained the first fruit of this transformation with the 3008 model in 2017. Red Dot Award and has achieved the same success this year. According to the information provided by Peugeot, the new E-3008 won the 2024 Red Dot Award in the “product design” category.
to be honest Peugeot E-3008This success of ‘s is not surprising, because the sporty front design with claw detail in the previous generation was also very popular, and the design has become more perfect in the new generation. Moreover, the ‘fastback’ rear design of the 408 model was also carried over to the E-3008. As a result, the E-3008 appeared as a large-volume, sporty, handsome and modern car.
Introducing Peugeot E-3008
Peugeot Design Director Matthias Hossann said about the award:I am very happy that Peugeot E-3008 received the Red Dot Design Award with its new design. Peugeot E-3008 brings together Peugeot’s creativity and determination in design, while also representing all our brand values. Recreating PEUGEOT 3008, modernize its image and harmonizing dynamic design with optimum efficiency by using the fastback silhouette. This award also means that our team’s creativity is rewarded.” he said.
What is a Red Dot Award?
Red Dot GmbH & Co. Red Dot, an international German design award given by KG, is one of the most prestigious design awards worldwide, given in a ceremony as a result of a jury evaluation as a result of applications from designers and manufacturers since 1955. 2024 Red Dot Award It was evaluated by the jury in 51 competition categories from 60 countries according to the four qualities of good design and the relevant criteria of sociocultural character, professional focus and design expertise. Products are evaluated one by one, not by comparing them with each other.