Paris Hilton’s Earnings on Roblox Announced

Today, the gaming industry has become an industry even bigger than the cinema industry. Having tens of millions of active daily players means that games are just like sports events. turning into a billboard provided. So much so that many brands or famous names may prefer to collaborate with games rather than spending a fortune on PR activities.

Paris Hilton, who declares herself the “Queen of the Metaverse”, is one of the names who have discovered the potential of games. Hilton’s own universe, called Slivingland, which was made available to players on Roblox in August 2023, has been visited by 3.2 million players to date. 11:11 According to Media and Geeiq’s report, this number of visitors is 60 million dollar advertising campaign equivalent.

Paris Hilton earned $625,000 in 2 months just by selling Roblox emotes

Considering that Roblox has 71 million daily active players, 3.2 million visitors in approximately 7 months may sound low. However, according to the shared information, more than 500 thousand emoticons were sold in Slivingland only in November and December. Emoticons cost 100 Robux each. (Robux is Roblox’s in-game currency.) 100 Robux is worth about $1.25. So Paris Hilton made 2 months profit from emoticon sales alone. 625 thousand dollars income provided. Of course, it is not known how much of this income remains with Hilton.

As the number of ‘users’ and in-game spending in the gaming industry increases, we are likely to see increased collaborations between brands and famous names in this field. We have seen this type of collaboration mostly in online games so far. Which game do you think can make a worldwide impact if it collaborates with which brand or famous name?

Video shared for Paris Hilton’s Slivingland universe