Popular sportswear brand Nike will launch its first digital sneaker NFT collection on the Web3 platform.
Nike announced on April 17 that the company “Our Force 1 (OF1)” announced that it will launch its first digital sneaker collection. According to the statement, the sale of NFTs is Nike’s blockchain-powered Web3 platform. .Swoosh will take place over
nike, 18 AprilTo early users of .Swoosh from “poster” what he called early access It will start sending out tickets. Users who bought this early access ticket Pre-sale on May 8 your collection while qualifying for public sale on May 10will take place in.
Dedicated to the year of Nike’s iconic product, Air Force 1, at a fixed price. It will be available for $19.82. Also, users “Classic Remix” And “New Wave” It will have two digital box options.
The boxes will correspond to different possible designs from the Air Force 1 concept, including a design co-created by four Nike fans in January. However, the boxes “Reveal” There is no clear date yet for the process.
Nike Virtual Studios general manager Ron Faris In his statement on the subject, he used the following statements:
We explore new ways to tell stories and build relationships while breaking down the barriers and limitations of the physical product.
On the other hand, Nike more than 330,000 .Swoosh will provide each member with the opportunity to purchase one of the digital boxes. If Nike sells at least one box to each of its members, at least $6.5 million revenue will achieve.
Company NFT studio in November 2021 RTFKT thanks to its collectibles and activities in the NFT field since its purchase 200 million dollars had income.
Nike announced in November last year that investors together with the brand to create virtual assets And to collect announced that it would launch .Swoosh, the Web3 platform that enables