Nike Prepares to Bring Virtual Goods to the Metaverse

Nike, one of the important brands that closely follows technological developments, has taken important steps showing that it will also exist in the metaverse universe, one of the most exciting developments of the last period. The brand applied for Nike branded products in order to sell virtual products.

With the event held by Facebook in the past days, its new project ‘metaverseThe interest in Metaverse, which is also known as the internet of the future, has increased considerably after announcing . Big brands started to participate in this big race of technology giants that will shape the future.

In fact, it is quite normal for brands to take quick steps to be included in this universe. Because the metaverse really is exciting an improvement. Of course, all the incoming information shows that we are still at the very beginning of the road. However, metaverse, which presents a scenario straight out of science fiction movies for the future, can do almost everything we can do in the physical world with visual and auditory support. experience in the virtual universe even created that great excitement with the opportunity.

Nike is also preparing to take its place in the metaverse:

Of course, it would be interesting to think that brands will not take place in the universe of the metaverse, which will be a reflection of reality. One of the brands that act fast to be included in such innovations. Nike He also seems to have made an instant stride.

According to the trademark filings that have emerged, Nike has decided to sell virtual products in the virtual universe. Filed an application with the U.S. Patent and Trademark Office. The application includes a very wide range of products. This shows that Nike has already started the preparations for the products that we can wear on our avatars.

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In addition, this application is not the only evidence supporting Nike’s move. At the same time the brand job postings for virtual product designs It is said that he is preparing to include creative names that will carry the brand to the metaverse.

If you say what is the metaverse, I would like to understand it better, you can take a look at our video on this subject:

Source :
https://www.forbes.com/sites/kimberleespeakman/2021/11/02/virtual-nikes-shoe-giant-follows-facebook-into-the-metaverse/?sh=48b42ba04819


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