The Dutch government is working with parents, pedagogues and other relevant institutions to protect children from influencers who turn children into commodities. State Minister Dennis Wiersma explained the study, which will impose sanctions on both families and brands if child exploitation is detected.
Today, brands are the most common and perhaps the most powerful form of marketing, with the number of followers, popularity and people with high social influence. cooperation method prefers. Advertisements made with the agreement of the person with this unmediated, boss-free brand also provide a very serious income. Many people in our country and in the world YouTube and Instagram with social media tools, especially “Influencer” doing. However, the individual rights of children in these contents ignore We see it happening often.
The Dutch government has announced that it has made legal arrangements to protect children against “influencers” promoting products on social media platforms. Secretary of State Dennis Wiersma expressed his thoughts on influencers’ contribution to child exploitation.
Dutch Government’s work to protect children announced
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Dutch Minister of State for Social Issues Dennis Wiersma, recently participated in a television program on the Internet promotions. child labor and juvenile exploitation talked about. Minister Wiersma has a voice in children’s vlogs on YouTube or product promotion posts on Instagram. meta- He said that it was turned into a hidden child labor and child exploitation problem.
in television programs or advertisements in the Netherlands, under 13 years old Special permission must be obtained from the Social Affairs and Labor Inspectorate (SZW) in order for children to be in a commercially profitable position. However, there is no such permission for the children of families who produce content on social media platforms and earn income from it. advertising material becomes. Minister Wiersma draws attention to the fact that the posts are carried out without permission from the official authorities and that child labor and child exploitation in this area are hidden.
Sanctions will be imposed on both families and brands
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The Dutch government prepared for the individual rights of children and their protection from exploitation. new regulations will make. It will continue its work in communication with parents, pedagogical experts and other relevant institutions/organizations.
With the regulation prepared by the SZW Inspectorate, a national hotline and hotline will be established. Complaints about child exploitation on social media will be reported to the relevant institutions through this line. With the detection of an inappropriate situation, both influencers who make children a tool and advertising companies sanction will be applied.