There was a lot of reaction! Apple’s new iPad ad became a hot topic

Apple came to the fore with reactions on social media due to its new iPad advertising campaign. The new iPad Pro ad, which is intended to be entertaining, Crush It was published under the title, but contrary to expectations, it attracted a lot of reaction from the audience. Let’s take a look at why this ad is so talked about…

New Apple iPad Pro ad caused reaction from viewers

Apple introduced the new M4 iPad Pro and M2 iPad Air models at the Let Loose event. In the ad called Crush, which was presented as part of this big launch, various toys, musical instruments And statues Objects such as are crushed and shattered under a huge weight. Normally, hydraulic press videos are very popular on TikTok, but Apple’s goal here was to show that all these different iconic products and symbols could be combined on a single iPad Pro.

In its new iPad advertising message, Apple emphasizes that the iPad Pro can replace many different devices with its OLED screen and collect everything in a single device. However, the advertisement sarcastic tone And destruction of loved objects, disturbed many people. In particular, Michael J. Miraflor, one of the users of X (formerly Twitter) “Incredibly unsympathetic” he commented.

Another user, Damon Peters, claimed that the ad was a direct attack on the culture and values ​​of Generation X and some Generation Y. “Why should we move forward by destroying the things we love? This seems like a bad move just for the sake of being bad,” He expressed his reaction as follows:

shiftdelete.net

Apple has not yet responded officially to the reactions to the new iPad ad. The idea behind the ad could be to show how technology offers more functional solutions instead of old habits and tools. For example, instead of a piano in the advertisement GarageBand such as using the application or choosing a digital drawing application instead of a palette full of paints.

However, this creative form of expression was misunderstood or not accepted by many audiences. This ad could serve as a lesson for Apple. According to users, these reactions are an indication that the company should be more sensitive to the values ​​and emotional ties of its customer base. At the same time, Apple may now need to make changes to its marketing strategy.

So what do you think about this ad? You can write your opinions in the comments section below.