In recent years Turkey’s e-commerce volume While rising to record levels, some limitations came from the Ministry of Commerce for e-commerce. It is thought that the changes to be implemented within the framework of the “E-commerce Law” will affect both sellers and customers.
of the Ministry of Commerce small business and SME status It was stated that arrangements will be made by looking at the sales volume after the work carried out for the businesses. The sales volume, which is listed as less than TL 10 billion, between TL 10 – 30 billion and above TL 30 billion, will ensure that different criteria are applied to each seller.
Turkey’s e-commerce market is breaking records!
Turkey’s e-commerce market reached record levels in 2021. According to the researches, e-commerce volume reached 381.5 billion TL.
New limitations of the Ministry of Commerce for e-commerce
While aiming to grow e-commerce in a balanced way with the regulation, it is planned to bring some criteria to the marketplaces. The limit to be determined on the net transaction volume e-commerce companies In one year, there will be a limitation on discounts and discounts for domestic sales.
Platforms that mediate e-commerce A certain share will be taken from the 1-year net transaction volumes. If the transaction volume is between 30 billion and 60 billion TL in a year, 1% of the portion exceeding 30 billion, and 1% for the portion exceeding 60 billion, if the transaction volume is between 60 and 75 billion TL, If it is above, 30 percent of the electronic commerce share will be collected for the excess.
Large scale by regulation e-commerce companies e-commerce share will pay. While this share is planned to be taken from the total sales revenue, if this cost is passed on to both sellers and customers, there is a risk of increasing prices, especially in electronic products.
E-wallet apps will be affected
Known as wallet according to the new regulation integrated payment to e-commerce platforms applications will be removed. This regulation is likely to reduce discounts available to customers.
Moreover e-commerce platforms own products and services comes the limitation to offer through platforms. It is stated that this regulation may have an impact on the economic value created in the sector in question and the employment that it may harm its stakeholders.
The simultaneous sale of services and products will not be allowed.
Marketplaces places that sell both services and goods will not be. Those who provide intermediary services to one or more of the tourism, education, health, insurance, consultancy, culture, arts, entertainment, sports and employment service sectors, as well as real estate and automotive sectors, cannot act as an intermediary in another sector.
An indirect protection comes to the players whose names are established, especially in the real estate and tourism sectors, and whose names have become generic by the public. Both posting ads and product sellers will no longer be able to do both. It will only remain as an advertisement site.
From a consumer point of view reduce competition On the other hand, it will restrict the business diversification of many institutions.
Transport networks of e-commerce platforms are restricted
The platforms established transport networks outside the marketplace will not be able to serve. Therefore, marketplaces will prefer to carry a larger portion of the products sold on their platforms themselves. The direct result of this box given to shipping companies in numbers reduction may occur.
So what do you think about the new limitations for e-commerce? Do not forget to share your views with us in the comments section or on the SDN Forum.