Netflix Could Be Microsoft’s Next Target

Recently Netflix contains ads It turned out that it would offer a usage model. Later, it was announced that the platform agreed with Microsoft to cooperate for this new service. This deal could be the first step to a bigger deal.

Recently on Netflix In the material sense was running into some problems. The company, which has experienced a decrease in the total number of users for the first time since 2011, announced that a decrease in the number of subscribers is expected in the coming months. In this process, the way out for the company is Microsoft.

End of an era on Netflix?

On time like blockbuster Outpacing store-based rental companies, Netflix has successfully exploited the gap in the streaming platforms market for a long time. Afterwards, with the competition, the number of users of the platform started to decrease. Now Netflix is ​​running a new project to overcome this problem.

First of all, Netflix, which plans to increase the number of users with advertising but more affordable packages, has started to work with Microsoft for this purpose. Laura Martin, a senior analyst at Needham, says Netflix will thus establish friendly relations with Microsoft and open the door for a future acquisition.

Buying Netflix costs too much

Laura Martin resigns from Netflix for financial and legal reasons. less than $100 billion It states that it cannot be purchased. This naturally means that not everyone has such a purchasing power. Microsoft is not a company that will have problems in this respect.

“Netflix may be looking for an outlet” said Martin, “Netflix hopes with Microsoft that it will turn around and buy Netflix next, after Microsoft digests its purchase of Activision.“He said. Of course, this is not a definite information, it is a speculation.

Microsoft’s acquisition of Netflix could be an interesting development. Do you think such a purchase will take place? Or can Microsoft, which has already attracted attention with its acquisition of Activision, stay away from Netflix?