Musk has big plans for the short message service.
(Photo: AP)
New York, Dusseldorf According to a newspaper report, Tesla boss Elon Musk wants to significantly increase sales from Twitter. He plans to have annual sales of $26.4 billion by 2028, up from $5 billion last year, the New York Times reported on Friday, citing investor documentation.
Accordingly, the advertising share of sales should fall to 45 percent from 90 percent in 2020 and then bring twelve billion sales, another ten billion dollars should come from subscriptions. Cash flow is also expected to increase to $3.2 billion in 2025 and then to $9.4 billion in 2028, the newspaper said.
The Tesla boss is also said to want to increase sales per user – an important key figure for social media companies. This is expected to rise from $24.83 last year to $30.22 in 2028. It is striking that the information on the total number of users includes subscribers for a new product under the name “X”.
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He wants to get 104 million users into this product by 2028. The documents do not make it clear what this is about, but Musk is probably planning an ad-free version of Twitter, reports the New York Times. Musk also expects the number of Twitter employees to increase from the current 7,500 to around 11,100 by 2025. Musk could not be reached for comment, and Twitter initially did not comment.
The richest person in the world wants to buy Twitter for $44 billion. Just last week, the US short message service agreed to the takeover by Musk. At the moment, Twitter has around 217 million users.
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