Move from Meta to Protect Young Users from Ads

Meta, the umbrella company of social media platforms such as Facebook and Instagram, announced that it will make a new move in advertising and young users. The US-based tech giant is responding to the ads shown by the companies. restraint He said he would bring

The changes, which will take effect from February, include ads targeting younger users. Now companies are willing to show such ads. from the data of young users will not benefit as much as before. According to Meta, the innovations will cover Instagram and Facebook users under the age of 18.

Advertisers will not be able to use gender and in-app activities to display ads

After the changes, advertisers advertise their ads to younger users. according to their gender will prevent it from showing. In addition, posts that users interact with on Instagram and Facebook, such as accounts they follow in-app activities It is also stated that it cannot be used to show targeted ads.

With the new restrictions, personalized ads that young users will see on Instagram and Facebook are now only age and location will be created based on the data. Meta says location is essential for users to evaluate services and products in their area.

In addition, Meta announced that as of March, certain types of advertisements were ‘advertised’ by young people in both applications.to see less He says he can choose. In this way, users under the age of 18 will be able to choose appropriate ads on Instagram and Facebook. It would be fair to say that Meta has taken a good step, given that experts constantly emphasize that advertising on social media harms children. The company has been criticized many times before for how it manages young people’s accounts on their platform.

On the other hand, Meta recently received a large penalty for personalized ads. The Irish Data Protection Commission (DPC) fined the company, led by Mark Zuckerberg, with millions of dollars for forcibly displaying ads to users.