Most Reviews on Shopping Sites Are Untrustworthy

Internet usage has increased dramatically in recent years. online of shopping sites had grown in popularity. The COVID-19 pandemic, which emerged in 2020 and stuck people in their homes, also increased the use of such sites, enabling millions of people to turn to online channels instead of physically shopping.

As we all know, people first followed the reviews on these sites and chose the products or services they would buy accordingly. now too European Union (EU) Commission, user comments on these channels ‘reliability’ He shared his work on the subject with the whole world.

Two-thirds of reviews found on sites are questionable about reliability

In the research carried out by the EU Commission, on 223 major websites investigations were carried out. The commission, which aims to find the misleading comments on these platforms, provides an approximation of the comments found on the sites that offer services such as online stores, shopping, reservations and search engines in Europe. two-thirds of on reliability suspicion He said he created it.

In addition, it was emphasized in the research that more than half of these platforms are insufficient in their efforts to provide credible reviews and people who have actually used the product or service offered. In addition, it is necessary to collect and analyze user comments of these channels. that you do not provide the necessary information underlined by the EU Commission.

It is also among the statements that the channels that offer online services or products do not share the necessary information about how to prevent fake comments. Noting that due to this situation, it was not possible to determine which comments were real and which comments were fake, the commission stated that the websites in Europe could not be found. 55% of, that is, more than half state that they do not comply with EU consumer protection rules.