Migros launched another innovative and eye-catching advertising campaign and attracted attention with its projection show on the facade of a building in Beşiktaş, Istanbul. This special open-air application, named Migros Application Apartment, highlighted the various digital services of Migros, giving pleasant moments to passers-by.
Migros Application Apartment night in Beşiktaş!
In this event, which was held on one of the busiest streets of Beşiktaş, an illusion effect was created with the projections projected on the exterior of a building, and 7 different sections of life lived in 7 different flats inside the building were shown. Each flat represented different services offered by Migros; Migros Virtual Market, Migros Almost, Migros Yemek, Tazedirekt, Macroonline, Mion and Migros Extra.
This show actually gave the audience the message that everything from grocery shopping to cosmetics, from food ordering to technological tools, from the freshest products to hard-to-find brands, can be easily obtained through the Migros application.
We can say that Migros has chosen a unique way to reach its customers by combining technology and creativity with the Migros Application Apartment. This event aimed to highlight the diversity and convenience offered by the brand by carrying Migros’ slogan “Say everything you need from Migros” to the street level. Passersby on the street literally opened a window to the digital world of Migros with this impressive visual feast and had the opportunity to further enrich their shopping experience.