Microsoft did a surprising campaign for its subscription-based gaming service Game Pass. It showed free Game Pass codes on stadium billboards at a football game. Moreover, these codes were reflected in the live broadcast watched by millions.
Microsoft, one of the world’s largest technology companies, appeared with a surprise advertising campaign in the Euro 2024 European Championship match played between England and North Macedonia last night. The company offers everyone watching the match. Game Pass code distributed.
As you know, one of the teams’ biggest sources of income is advertisements and digital boards, the area where we see the most advertisements during the match. Aware of this, Microsoft also used these billboards to distribute Game Pass codes.
It is unknown how many people were able to see the free Game Pass code in the middle of the match
When we came to the 50th minute of the match, on the billboards “Get Xbox Game Pass in…” (Get a Game Pass…) we see the text. Then the countdown starts and when it’s over, codes appear on the billboards to get you a free Game Pass subscription. Yes, you know. Game Pass codesdisplayed on billboards.
It is not known how many people can benefit from the free Game Pass subscription with this interesting ad from Microsoft. However, during the match, an ordinary sports fan following the billboards If we consider that the probability of taking action to evaluate the code quickly is not very high, we can guess that the number will not be very high.
Game Pass price hike
In the meantime, let’s remind for our missed followers; About 2 weeks later, Game Pass subscription prices are expected to increase. To get details on the subject and subscribe to your Game Pass to extend up to 3 years at today’s price We can recommend you to browse our content below:
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