Metabrings a new arrangement that will be useful to users. The company, which has been a matter of curiosity since the day it was announced, will make certain changes in its ad targeting categories. Advertisers, in particular, are expected to be dissatisfied with the regulations.
Company, 2022From , it will run ads based on ratings. According to the information received, platforms will be more sensitive to users from now on. MetaThe most authoritative name of the advertising department of Graham Mudd He also gave detailed explanations on the subject.
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Brings sensitivity about meta advertising
Stating that they stand behind their decision on advertising sensitivity, Graham Mudd He said the process was not easy. The manager of Meta, which is likely to experience significant income loss, continued his words as follows:
This Detailed Targeting The decision to remove options has not been easy, and we recognize that this change could negatively impact some businesses and organizations. While some of our advertising partners have expressed concerns that these targeting options are going away because of their ability to help create positive social change, others understand the decision to remove them.
Meta, which also wants to prevent social segregation, is somewhat experienced because of what happened to Facebook in the past. 2017 The platform, which has been in trouble due to some targeting in 2018, wants these situations not to happen again.
The company has also determined the categories in which targeting will be removed in the first place. According to this commodity, sexuality, politics, race or ethnicity, religion and even health It will cancel ad targeting on important issues such as Thus, it is planned to prevent unrest between and within the platforms. In addition to this innovation, users will also be given advanced privileges on advertising. It will also pave the way for the blocking of content focused on weight loss and gambling.
Although this looks bad for advertisers, Meta won’t cut their aid. Many important tools will be available, especially to small businesses and nonprofits. In this way, it is planned not to harm communities and companies. January 2022We will see how the revenues and visitors of the parties will change after the change that will come into effect in .
How did you guys find Meta’s move? Don’t forget to tell us your ideas about ad targeting.