Mercedes-Benz removes three cars from its portfolio

Munich Throughout its 135-year history, Mercedes-Benz has always aimed high. But the brand often failed because of its ambitions: whether as an integrated technology group, as a global corporation together with Chrysler or as a networked mobility service provider. Therefore, the CEO Ola Källenius, who has been in office for three years, is now focusing the company on its core: luxury cars.

More than three quarters of future investments will go into SUVs and sedans, which will generate high profit margins. The share of luxurious models such as the S-Class, EQS, GLS, Maybach, AMG or G-Class in total sales is expected to increase by 60 percent by 2026. Källenius announced this to investors on the Côte d’Azur at a “Strategy Update” under the motto “Economics of Desire” on Thursday.