MediaMarkt, Europe’s number 1 and Turkey’s leading electronics retailer, offering the pleasure of comfortable shopping to technology lovers with its wide range of products, announced its 2022 fiscal year results. MediaMarktSaturn Retail Group’s turnover for the 2022 fiscal year was 21.8 Billion Euros, while the EBIT obtained after the activities carried out in the same period was announced as 197 Million Euros. MediaMarkt Turkey, on the other hand, became the fastest growing country within the MediaMarktSaturn Retail Group.
Europe’s number 1 MediaMarkt, while maintaining its leadership in Turkey, has set its new target as “Experience Championship”
Continuing its growth since the first day it entered the Turkish market, MediaMarkt provides services in an area of over 230 thousand square meters in 91 stores in 29 provinces and is the electronics retailer with the largest sales area in Turkey. Continuing its investments without slowing down, MediaMarkt, which recently opened its 91st store in Turkey in Panora AVM in Ankara, will open stores in Alanya, Antalya and Isparta in the next 3 months.
Continuing to contribute to employment with each passing year, MediaMarkt Turkey increased its number of employees from 2,495 in 2021 to 3.006 the next year, and increased the number of people it employed to 3,315 with a 10% increase from October 2022 until today.
New record! MediaMarkt CLUB reaches 4 million users
MediaMarkt CLUB, the loyalty program launched by MediaMarkt Turkey in 2019, reached 4 million members in its 4th year.
MediaMarkt Turkey CEO Faruk Kocabaş, who said that in 2022, they turned from consumer electronics retailing to experience electronics retailing in their global strategy, said:
“We have shaped our Experience Championship roadmap under 4 main headings. The Shopping Experience we offer in our stores and on all digital platforms with an integrated channel approach; Usage Experience in the services and services we provide; Employee Experience for our expert employees who love their job; Social & Environmental Impact Experience that will contribute to sustainability. Our goal is to be the first choice experience electronics retailer in all of these areas.”
“We give our customers the best possible shopping experience both in our store and after the purchase. We have a MediaMarkt Barista corner in 55 of our stores. Our customers, who come to shop in our store, can experience the coffee made in the coffee machine of their choice or taste the complimentary coffees before purchasing a coffee machine.
Thanks to this experience, our customers can be sure of the performance of the product before purchasing. We attach importance to ensuring that the product shipment experience we offer to our customers who prefer us is at the highest level. We achieved 99% success in our on-time delivery performance. We have door-to-door delivery service in 81 provinces. We provide timely delivery in small product groups. We plan to reduce packaging waste and reduce our waste-related carbon footprint by 25% in the next 2 years by using recyclable cargo boxes.”
“With the services we offer throughout the product lifecycle in the User Experience, we enable the consumer to experience the products in the best way possible. We offer a wide range of after-sales services from the moment the product is purchased to ensure the highest efficiency from the product throughout its entire life cycle. When our customer wants to renew their product, it extends the product life cycle by offering the opportunity to buy back, which we say give the old and buy the new; While continuing to provide an excellent user experience to our customers, we also contribute to the environment by reducing the waste rate. In addition, as a first in Turkey, when our customer’s product malfunctions in the telephone category, we are able to provide replacement products until it is repaired, and we are working to expand our replacement product range.”
Faruk Kocabaş continued his statements as follows: “We equip our employees with technology and invest in their training and development in order to maximize the Employee Experience. With the mobile devices we provide to our 3,315 employees, we strengthen our expertise in technology by reflecting it on all our infrastructures. We provide live and interactive supplier product trainings and category-based trainings. We have at least 40 training sessions per quarter. We have been named one of the ‘Top Employers’ by the Top Employer Institute. We regularly measure satisfaction. 88% of our employees use the phrase “I am proud to work at MediaMarkt”.
“To Better” for a sustainable future
Within the scope of MediaMarkt Turkey Social & Environmental Impact Experience, it continues its efforts to make the world more sustainable with its vision of “For the Better”. In this context, MediaMarkt, which has created a Memorial Forest of 10,000 saplings in the Gaziantep Çınarlı forestation area, through the TEMA Foundation, in order to reforest our country more, aims to take a step towards a sustainable future with its customers, who contribute to the creation of the MediaMarkt Memorial Forest by filling out the satisfaction questionnaire sent to them via e-mail after shopping. supports.
MediaMarkt will be the hope of 12 thousand children in the earthquake zone with its “Better with Education” Project
MediaMarkt Turkey focuses on sustainable studies that can contribute to the earthquake-affected regions in the long run, not only for today but also for the future. Within the scope of the donation fund of 2 Million Euros announced to help the earthquake area, MediaMarkt has signed an important project with the Educational Volunteers Foundation of Turkey (TEGV) to support young people to continue their education life. Within the scope of the “Getting Better with Education” project, MediaMarkt will create 3 equipped TEGV Firefly training trucks and send them to the earthquake zone.
Within the scope of this project, which will start in September and will continue for 3 years, it is aimed to be the hope of 12 thousand children between the second and eighth grades, and it is stated that studies on the education of children in the earthquake zone will continue.
A brand new experience-oriented retail concept in Turkey’s 100th anniversary: MediaMarkt Lighthouse
MediaMarkt Turkey has announced that it will open its first Lighthouse store in Istanbul Marmara Park in October, with a brand new concept that will change the understanding of retailing. MediaMarkt Turkey CEO Faruk Kocabaş, who said that this new concept store, which is positioned as the House of Brands and Technology, will be differentiated by taking customer experience into the focal point, said that they aim to show customers the latest technologies, provide superior customer service and provide a unique experience with competent experts in the Lighthouse store.
In this store, there will be Experience Areas that bring technology together with consumers, Boutiques where brands present their latest innovations, areas dedicated to Service & Customer Services, and a special cafeteria for customers to have a more enjoyable time.
- MediaMarktSaturn Retail Group meets with consumers in 13 countries in Europe with more than 45 thousand product types in more than 1,000 stores.
- The number of customers contacted in stores is more than 2.5 billion.
- MediaMarktSaturn Retail Group, which has more than 50 thousand employees, has a turnover of 21.8 Billion Euros for the 2022 fiscal year.
- EBIT achieved after the activities carried out is 197 Million Euros
- MediaMarkt Turkey has 91 stores in 29 provinces and a total area of over 230 thousand square meters.
- 3,315 people are employed.
- It welcomes more than 300 million visitors a year.
- The number of members of the loyalty program MediaMarkt CLUB has reached 4.5 million.
- Experience 1st in Google’s Integrated Channel Research, which included Turkey’s Largest Retailers.
- It plans to reduce its energy consumption-related carbon footprint by 20% in the next 5 years.
- It aims to double the number of more than 100 environmentally friendly products by the end of 2023.
- It aims to reduce its waste carbon footprint by 25% in the next 2 years.