Mastercard, which we know for its credit card infrastructure, announced its productive artificial intelligence-supported shopping assistant called Shopping Muse.
Dynamic Yield, which focuses on personalized products, was acquired by Mastercard in April 2022. Following the acquisition, Dynamic Yield completed Shopping Muse, one of its first projects for Mastercard. This tool, announced by Mastercard, offers personalized shopping recommendations to its customers using generative artificial intelligence.
New artificial intelligence tool “in the way customers search and discover retailers’ digital catalogs will make a revolution” Mastercard offers From Shopping Muse It seems that expectations are high. With the new tool, searches made by users in everyday language turn into product recommendations specifically selected for their wishes. The AI tool can also understand trending trends and expressions. So when describing the desired products “1970s rural America style dress” Instead of expressions like “vintage cottagecore dress” When expressions such as these are used, artificial intelligence can analyze what is meant.
Mastercard believes Shopping Muse will revolutionize
For personalized recommendations Shopping MuseIt acts according to the user’s shopping history, the answers to the questions he asks, and the content of the conversation in general. Algorithms, retailers information in product catalogs and uses data from the customer’s on-site behavior. These algorithms also observe the customer’s real-time and known behavior.
When users log in to a retailer’s site, algorithms evaluate past purchases and even physical expenses made at that store that can be tracked (for example, by entering a phone number or made with a Mastercard). Shopping Muse Moreover, even if the user cannot describe his exact request, he can offer alternatives. In addition, products that are visually similar to the searched products but are not labeled with the necessary labels may also be among the recommendations.
Although Shopping Muse usage is limited to fashion for now, Mastercard plans to expand this feature in the future. grocery or furniture shopping can also be used states.
Source :
https://techcrunch.com/2023/12/04/mastercard-launches-shopping-muse-an-ai-powered-shopping-assistant/