Jony Ive ‘Officially’ Severed All Ties with Apple

US-based technology giant Apple has come to the fore with a remarkable event in recent years. The designer, who made very important contributions to the company’s current level and was expressed as “the real spirit of the brand” even by Steve Jobs. Johnny Ivedecided to leave Apple in 2019. Apple also welcomed this decision with respect. After Ive left Apple LoveForm He founded a design company. However, Apple continued to work with Jony Ive by making an agreement with LoveForm.

But now, there has been a new development on this subject. The cooperation agreement between Apple and LoveForm has ended. Thus, for 30 years There was no connection between Jony Ive, who contributed to Apple, and Apple. While the parties did not make any statement on this issue, the leaked information, reasons for separation explains.

The reason for the separation is mutual interests.

According to the information obtained from sources close to the subject, the reason for the termination of the agreement between the parties, mutual interests. So much so that there was an agreement between LoveForm and Apple with a contract value of over $100 million. According to this agreement, Apple will always be LoveForm’s primary customer. Jony Ive would not be able to work with another client without Apple’s approval. Jony Ive’s he didn’t want it is alleged.

Some of Apple’s top executives are said to oppose the deal. For 100 million dollars It was a huge amount of money, and as if that wasn’t enough, some Apple employees had resigned from Apple to work at LoveForm. It was the combination of all of these that led to the inevitable end. All ties between Jony Ive and Apple, it’s officially broken.

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