There was a tablet craze in the global market for a while. Thinking about both business and social life, everyone bought the latest model tablets and started to carry them around in their bags. However, things did not continue like this in the following processes. Experts, in their latest research, stated that the global tablet market is kept alive by the Apple iPad model. Here are the details of that research…
Apple iPad is the only device that keeps the tablet market alive!
As a matter of fact, the research is based on the 2023 market data on this subject. According to the results of the research conducted in the United States, while all brands experienced a decrease in tablet sales, Apple experienced an increase thanks to the iPad. In other words, Apple also stole some of the Android tablet users.
The research also indicated that Apple owns half of the tablet market. The reason for this is actually very simple. While other brands lost market share rapidly, Apple sales increased. In this way, Apple has dominated half of the tablet market.
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The situation is not just for the United States. According to a report in China, Apple iPad sales have skyrocketed 2.5 times in the Chinese market. This is an indication that Apple is attracting tablet customers not only on a regional but also on a global basis.
In the continuation of the American report, he states that sales of desktop and laptop computers decreased by 28 percent in the same period, while tablet sales did not decrease sharply. He emphasizes that the tablets are outperforming and that sales fell just 7% to 10.8 million units. It is stated that of this number of 10.8 million units, between 5.5 and 5.6 million belong to Apple.
Apple shipped about 4.5 million iPads in the first quarter of 2022, while it shipped 5.4 million iPads in the first quarter of 2023. This translates to 20.5% annual growth, enabling Apple to increase its market share from 38.6 percent to 50 percent. According to the report, Samsung is in third place with 1.77 million tablet sales, down 19.6 percent.
TCL, the smaller but equally popular player, only managed to see a 0.9 percent drop between quarters, but Microsoft’s tablet sales fell 30 percent. Together, all other tablet vendors fell 40 percent. In general, while there was a decrease of 30-50 percent in all sellers except Apple, Apple increased its sales by 20 percent.