It has become clear how much is spent on advertising in Turkey

Consulting firm Deloittepublished a report showing how much money was spent on advertising in Turkey in 2023. The report, called “Estimated Media and Advertising Investment Reports in Turkey”, was prepared on behalf of many advertising foundations and associations.

According to data, media and advertising investments in 2023 will increase compared to the previous year. 120% experiencing huge growth 140 billion 690 million TL happened. Media investments 119 billion 110 TL While advertising investments, which include things such as production, printing and advertiser service fees, were announced as 21 billion 580 TL.

Digital advertising investments grew by 136.9%

According to the report, digital investments 86 billion 500 million TL volume reached compared to 2022 136.9%There was a growth of . This showed that digital investments accounted for 72.6% of total investments. . The budget allocated for social media is 39 billion 524 million TL It was reported as.

The largest share in digital investments is in games and smart TVs It was seen that it belonged to video content that could be published. These contents were followed by “digital audio” ads, which included content such as audio ads, music and podcasts.

The number of brands advertising on television decreased, while radio investments increased

Data on television, which is one of the first channels that come to mind when it comes to advertising, showed that brands prefer this platform less. Accordingly, compared to last year The number of advertisers decreased by 7.1%. Ad durations also decreased by 5.2%. But there was an increase in investments. So much so that the amount of investment on the television side increased by 94% to 24 billion 900 million TL.

With 5 billion 8 million TL in outdoor advertising investments 138.6% increase there is. The largest share in total investments, with 32.37%, belongs to “digital outdoor platforms” such as the screens we see outside. If in second place Sports fields with a share of 23.35% It is located. The sectors that use outdoor advertising the most are: cosmetics, public institutions, political parties, entertainment, culture, arts and sports.

On the other hand, investments in radio also increased and reached 1 billion 623 million TL. This means an increase of 101.9% compared to the previous year. Radio, which receives the most automotive, finance and retail advertising, covers 1.4% of total media and advertising investments.

Finally, it should be added that Turkey has achieved growth above the world average. Global advertising investments reached 874 billion dollars in 2023, with a growth of 5.2%. India, the country with the most investment, saw a growth of 10.3%. This rate is in dollar terms in Turkey. 34.8%.