The conflict between Russia and Ukraine continues to show its effect. The effect of the war, which filled its first month, hit Apple this time. With rising inflation, consumer demand also declines. newly released iPhone SE 2022, Demand was lower than expected. Apple analyst In his statement, he stated that the model was not as popular as he had hoped.
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Apple to cut iPhone SE production by 20 percent
The news, Apple analyst who made a statement on his Twitter account Ming Chi Kuocame from In his tweet, Kuo stated that Apple’s iPhone SE 2022 is seeing lower-than-expected market demand. Therefore, 2022 iPhone SE He also said he lowered his shipment forecasts for
The analyst specifically explained that the Shanghai lockdowns did not affect iPhone SE production, but still had lower sales. Thus, Apple launched the newly introduced iPhone SE production. up to 20 percent plans to reduce.
AirPods earphone orders dropped by more than 10 million
At the same time, according to some reports, production orders for the phone are about approx. 2 million with to 3 million units It is among the allegations that it will fall. Due to low demands, the company AirPods earphones reduced its orders by more than 10 million units for the whole of 2022.
Earlier this month, Apple halted all product sales in Russia and limited its other services. According to a report, the global smartphone market is expected to be low in demand due to the Russia-Ukraine war. High inflation has also reduced consumer purchasing power, and discretionary spending on products like the iPhone is now facing a cut.
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