As of today, some news sites have reported that ‘prices have emerged’ about Apple’s new ‘iPhone rental service’, the first information of which was revealed last week, but unfortunately these news do not reflect the truth. The prices in question are only the estimations of a technology editor.
Last week, Apple came up with a new news that made Apple fans especially happy in our country. According to this news, Apple is releasing iPhone phones. it would ‘rent’ it to its users for a certain monthly fee. In this good news, which attracted a lot of attention especially due to the iPhone prices in our country, the monthly prices of the service in question were not included.
Today, news has started to be shared in the Turkish press that the monthly fees of the iPhone subscription service have ‘appeared’. But that was not the case. Bloomberg’s Mark Gurman basically To explain why Apple will launch an iPhone rental service The iPhone subscription prices shared in the news based on the article were actually Gurman’s estimations about the service in question. Although Gurman stated that he used the prices he stated in his article as an ‘example’, misunderstanding could not be avoided.
Tech editor at Bloomberg misunderstood
Mark Gurman was trying to explain why Apple came up with such an idea in the file news he shared. Explaining the thinking behind Apple’s transition to this application, Gurman also said that to show how much the company can earn from this system. ESTIMATED prices had determined. Those ESTIMATED prices were as follows:
- iPhone 13 – $35/month
- iPhone 13 Pro – $45/month
- iPhone 13 Pro Max – $50/month
Before presenting these prices, Mark Gurman explained the misunderstanding of the event and their It’s entirely your own guess. He tried to explain stating:
“I’ll use the starting prices ($799, $999, and $1,099) for the iPhone 13, Pro, and Pro Max and FOR INSTANCE I will choose price points of $35, $45 and $50 per month (I chose these levels because they reduced the price of the old iPhone by a few dollars)
With these estimations, Gurman argues that Apple sells the iPhone by subscription rather than selling it outright. will further increase its annual income. was showing.
- iPhone 13 – $1,260 savings instead of $799
- iPhone 13 Pro – $1,620 savings instead of $999
- iPhone 13 Pro Max – $1,800 instead of $1,099
Therefore, the news with headlines such as ‘The prices of the iPhone subscription system have emerged’, which are reflected in the media, do not reflect the truth. The event is unfortunately due to a misunderstanding or failure to browse the main source.
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