Snapchat, which missed its targeted revenue by 3 million dollars last month, announced that the problem was due to the ad tracking initiated by Apple. Investor Kelly Black, took to Snapchat, claiming that the company misled many case opened.
Many companies, especially applications such as Facebook, Instagram and TikTok, were negatively affected by Apple’s new transparency policies. Although Facebook and Instagram tried to put pressure on Apple in this regard, they could not get results.
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Snapchat faces investor lawsuit
Although Snapchat has seen a significant decrease in the number of users in many countries, it is still very active in the US market. The company, which signed a contract for the clips of copyrighted movies such as “Saturday Night Live” and “The Office” a few weeks ago, continues to work for users to interact more.
Making a statement after the financial report published Snapchat CEO Evan Spiegel “New releases for iOS from Apple in June and July. ad tracking The change disrupted our business,” he said. Underlining that the advertising industry is facing an unusual situation, Spiegel stated that they still approached Apple’s change positively.
Explaining that Snapchat downplays the new change and does not carry out any work on this issue, Kellie Black applied to the Los Angeles Federal Court. Snapchat stock 25 percent Black said that they misled investors by declaring less profit than expected.
Publishing its revenue report covering the third quarter of 2021, Snapchat $1.07 billion announced their earnings. The company previously announced its earnings in the third quarter. $1.1 billion aspect He said he had guessed.
A Snapchat spokesperson declined to answer questions about the lawsuit. Analysts stated that Snapchat is not the only company affected by Apple’s privacy changes, and the case may not be resolved in favor of the investor.
Announcing that it has 293 million active users in the second quarter of 2021, Snapchat said that this number increased in the third quarter. reached 306 million stated. Despite the increasing number of active users, the company, which experienced a decrease in its income, announced that they would still support Apple’s new policy.
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