Instagram’s Product Tagging Feature is Open to Everyone

Instagram has been one of the most preferred social media platforms for a long time. As a result, many users using the platform are constantly waiting for new features from Instagram. We have seen that perhaps some of the most anticipated features from Instagram have been announced recently.

Instagram has a huge sales force and almost everyone has started to prefer the products they see from ‘Influencers’ in their online shopping. However, lately, we have started to see that many features that brands and influencers can use have become publicly available on the platform. Instagram announced today that it will make product tagging feature available to everyone.

Being able to put product tags on your posts is expected to increase discoverability

Just like adding links to stories for a long time, putting product tags on posts is no longer exclusive to influencers and brands. After all, even though we don’t have thousands of followers, don’t we all have the right to recommend a product to our friends? For this purpose, Instagram announced that it has made the product tag feature available to everyone. Thanks to these tags, our family, friends and curious relatives Every product we use, from the pants we wear to the bag in our hands, will be directly accessible by clicking on our photo.

With this change in Instagram’s product tagging feature, it is aimed to increase the discoverability of its products and to support brands more. Of course, although brands are profitable from this situation, do not think that you will receive a commission from the sale of the product you have tagged. This The situation of receiving any commission from the sales is not on the agenda at the moment. In other words, the income from the sale of the product is not something that interests you much if you are not in cooperation with the brand. However, you can still try to attract the attention of brands by using this tactic. Although the feature is planned to be active for all users in the coming days, it is currently only available to everyone in the USA.

So how do we use the feature?

• In order to use this feature, you must first set your profile to ‘public’.
• After you set the privacy of your profile, you can set the photo you want to share as if you were creating a regular post.
• After making your settings, click on the ‘Tag People’ option.
• After this stage, first search and tag your brand.
• Then select Products from the ‘People’ and ‘Products’ options you see at the bottom.
• Tap on the product in your photo to find the product with the help of its identifier. Once you find the product, label it with the style and color.
• Now your post is ready with the product tag. All you have to do is share!