Instagram’s Ad Revenue Is More Than YouTube!

US-based social media giant Meta filed an antitrust lawsuit filed by the US Federal Trade Commission (FTC). presented important documents. The company tried to justify itself with the documents it submitted, but these documents also revealed a striking fact. from Instagram, YouTube more ad revenue It was determined that he had obtained

You know YouTube. There is no problem for premium users, but the platform Those using the free versionThey are exposed to more ads than the videos they watch. The documents Meta submitted to the court indicate that this It’s not that profitable revealed.

Moreover, this situation has been going on for years

According to the documents submitted to the court, Instagram’s advertising revenue for 2021 It was 32.4 billion dollars. In the same period, YouTube’s advertising revenue was recorded as 28.8 billion dollars. Moreover, it turns out that this has been the case for years. In 2020 and 2019, Instagram generated $22 and $17.9 billion in ad revenue, respectively. YouTube, on the other hand, had 19.7 and $15.1 billion generated advertising revenue.

This may be due to the money paid to creators

Documents submitted to the court explain why there is such a huge income difference between Instagram and YouTube does not explain. However, according to Business Insider, there is an important detail here. According to the statement, YouTube is responsible for the revenue generated from each advertisement. roughly 55 percent The content is transferred to the producer. Instagram, on the other hand, is more stingy in this regard. As such, YouTube’s expenses increase and Instagram has the opportunity to earn more money.