Instagram Removes Live Shopping Feature

Instagram, one of the most popular social media platforms in the world, about a month ago. a radical decision appeared with. In the official statements, the “Store” tab on Instagram will be removed had been expressed. Now, there has been a parallel development. Instagram, this time too selling products on live broadcasts announced that it will remove the feature.

In a post shared on Instagram’s official support page, “Live ShoppingIt was stated that the feature called ” will be disabled as of March 16, 2023. Stating that this will not affect the shopping experience on Instagram, Instagram has announced that business accounts will be disabled. via profile pages He stated that he could continue to sell the product.

Instagram’s official description is as follows:

“From March 16, 2023, product in live broadcasts on Instagram you will not be able to tag. This change will help us focus on the products and features that provide the most value to our users. You’ll be able to set up and run your store on Instagram while continuing to invest in shopping experiences for people and businesses in Feed, Stories, Reels, Ads, and more. From this decision; other live streaming features like scheduling a live stream, inviting guests to join your live stream, and organizing live Q&A will not be affected“

These moves are an indication that Instagram is actually trying to get back to its core.

When Instagram was first launched, it was just a social media focused platform. However, over the years, this situation has changed and Instagram, like shopping started to serve in various categories. As such, Instagram has moved away from its essence. The Instagram boss who is aware of this situation Adam Mosseri He also made statements on the subject and said that Instagram would return to its essence.