Bakkt, the crypto asset management and marketplace, announced that it will be working with one of the world’s largest payment brokers to make cryptocurrencies more accessible to users.
Bakkt announced in a press release on Friday that it has signed an agreement with Google. According to this agreement, Bakkt customers will be able to add and use their Bakkt Visa cards to Google Pay.
According to the announcement, the Bakkt debit card will make it possible to exchange crypto assets in customers’ accounts with FIAT when making payments with Google Pay.
The new partnership with Google allows Bakkt’s card to be used online and wherever Google Pay is accepted and in physical stores.
Bakkt, which also owns Intercontinental Exchange, announced that it has also partnered with Google Cloud to push forward its plans to build new analytics with artificial intelligence, machine learning and geolocation functions on its platform.
Bakkt CEO Gavin Michael
“This partnership is a testament to Bakkt’s strong position in the digital asset market to enable consumers to enjoy their digital assets in real time, securely and reliably. Plus, partnering with Google Cloud will undoubtedly enable us to continue to build a best-in-class, innovative platform that scales to meet the needs of millions of users.”
In April, crypto exchange Gemini announced support for Google Pay and Apple Pay, which will allow users to purchase crypto assets via payment platforms. The US-based crypto exchange Coinbase also chose the same route and announced in August that they had launched integration with Google Pay and Apple Pay.