Teknasyon, which reaches millions of users all over the world with the mobile applications it has developed and is among Turkey’s important players in mobile software exports, has implemented a brand new initiative for digital content providers. Zotlo Store, which brings an innovative solution to the sale of digital products and enables the creation of sites with the drag-and-drop method and without the need for coding knowledge, was presented to the users.
Zotlo Store, a brand new application that allows products and subscriptions to be sold on the web and easily synchronized with mobile applications, was launched. Turkey’s successful mobile entrepreneurs and leading digital service providers attended the launch of Zotlo Store, which allows you to create a sales site very quickly without writing any code. Discussing the opportunities offered by the digital world in a special panel, master names Yekta Kopan and screenwriter and actress Gülse Birsel gave the participants enjoyable and educational moments.
The panel discussing the “Web-to-App” solution that Zotlo Store offers to digital content providers was held with the participation of Teknasyon Marketing Director Oğuz Bakır, Acunmedya and Exxen Group President Oktay Yılmaz, Meditopia Founding Partner Berk Yılmaz, Kompanion Founding Partner Erkmen Erakkuş. During the panel, guests shared changing digital product marketing strategies, the advantages of selling products on the web, and their experiences with Zotlo Store.
At the Zotlo Store launch, which continued with Meta’s Turkey Director İlke Çarkçı Toptaş’s speech titled “New Trends in the Digital Market with Meta”; It was mentioned that there are radical changes in the marketing and advertising industry, especially for digital advertisements, and the challenges and opportunities brought by these innovations.
Meta Turkey Director Toptaş: “Different solutions are being researched in the new digital ecosystem and new growth-oriented business areas are being created. “The Web-to-App solution offered by Zotlo is an example of this, especially for mobile application developers,” he said. Explaining the topics Meta has focused on recently and how they benefit from the power of artificial intelligence, Toptaş also talked about their investments in this field.
Product Director Didem Yeniçağ Yağcı: “Making global sales has never been easier”
In her presentation, Zotlo Store Product Director Didem Yeniçağ Yağcı said; While talking about the features of Zotlo Store, which they developed to keep up with the changing ecosystem, he stated that they provide an end-to-end service from creating a codeless sales site to subscription management, from global payment integrations to A/B tests and reporting.
Greaser; “Zotlo Store, which was born as a result of our vision of sharing the market experiences we gained and the infrastructure we developed during our Wep-to-App journey of more than 3 years, with other mobile application developers and digital service providers in the ecosystem, has today turned into an end-to-end web sales platform,” he said.
Yağcı also talked about the benefits of using Zotlo Store with Web-to-App and his experiences in the market; He said that Web-to-App not only provides significant savings in the marketing costs and commission expenses of the campaigns, but also brings very good results in user acquisition and subscription retention.