Huawei is seeking to change the balance in the smartphone market. Huawei, the company that has been struggling with the US embargo for the last three years, recently came out with a 5G surprise in the Mate 60 Pro model. According to new information, the company is preparing to return to its old days in smartphone production.
Huawei will push for the top with record shipments despite being under the US embargo
Huawei wants to return to its old days in the smartphone market led by Apple, Samsung and Xiaomi. The company, which suddenly fell from its peak after the US embargo and lost the support of Google, was reborn with the Mate 60 Pro. Accordingly, the company intends to distribute 60-70 million units in the smartphone market next year. This is twice as high as last year. Huawei is seeking to change the balance with this record shipment rate.
However, one of the most important disadvantages for Huawei here is the ongoing US embargo. Until now, the company was only offering Snapdragon processors with a 4G modem due to the 5G embargo. Finally, it appeared with a 5G processor called Kirin 9000S, which went through the 7nm fabrication process. In this sense, it is expected that the company will use the same processor in the P 70 Pro and Mate 70 Pro models.
Judging by the emerging details, the company has already started to supply large quantities of parts from companies for new smartphone models. Huawei has been pushing the limits lately on both the HarmonyOS side and the processor side.
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Experts do not think that Huawei will be able to distribute 60-70 million units despite the US embargo. On the other hand, it is also expected that Huawei sales will increase after the 5G move. However, it seems difficult for the company to become one of the best-selling smartphones again for now.
SMIC, which produces processors especially for Huawei, cannot go below 7nm with its old-style lithography machines. Again, SMIC cannot access new lithography machines due to the embargo. Currently, TSMC has 3 nm fabrication technology. In this sense, it is also a matter of curiosity whether users will prefer Huawei smartphone models that will have a 7nm processor.
So what do you think, can Huawei rise from the ashes with a record shipment rate under the US embargo? We are waiting your comments.