YouTube Premium prices have recently increased by around 130 percent. However, the number of subscribers of the platform is increasing day by day. Here’s the awesome marketing strategy YouTube and many other companies have implemented…
The widespread use of smart phones, the internet and computers, the use of online platforms to become indispensable led to Platforms such as YouTube, Spotify and Netflix are the clearest examples of this. Today, the number of days most of us spend without watching a single video on YouTube is on the fingers of a hand.
If you’ve noticed, YouTube, which was completely free in its early days, is now free due to ads. has become unusable. once very cheap Netflix are now used for pocket-friendly prices.
If you attribute these price increases to economic conditions, you are wrong.
Services that had very affordable prices for a certain period of time suddenly become more expensive, It’s actually a marketing strategy. The company that has implemented this strategy the most recently has been YouTube.
Includes YouTube Music service that removes all ads on YouTube YouTube PremiumWhen it came to Turkey, it was available for very reasonable prices. Let’s remind; 9.99 TL per month when you purchase a student package, monthly when you purchase an individual package 16.99 TLWhen you bought the family package, you were paying 25.99 TL per month.
Now this situation has changed a lot. Suddenly YouTube, which decided to raise around 130 percenthas increased its premium prices to 19.49 TL for the student package, 29.99 TL for the individual package, and 59.99 TL for the family package.
Despite all these price increases, the number of YouTube Premium subscribers is increasing day by day and will continue to increase!
According to the latest official statements for YouTube Premium, the total number of users paying for the platform will be as of 2022. over 80 million. This number was around 50 million in 2021. Both the statements made by YouTube and the researches made by famous research companies such as Statista, the number of YouTube Premium users has increased rapidly. will continue to increase it reveals.
People are not going to subscribe to YouTube Premium because they have a lot of money. They will be impressed by the benefits available to premium subscribers.
All consumers who do not want to enjoy the video due to advertisements will continue to be YouTube Premium subscribers. Existing subscribers will not be able to close their subscriptions, regardless of the price. Because they are now YouTube’s they have become their “affiliate customers”!
Even just removing ads to buy YouTube Premium was a valid reason. Users, who ignored acceptable fees of 16.99 TL per month, did not see a single advertisement on YouTube. Plus, YouTube Music was on top of it. Subscribers themselves to feel privileged they had already begun!
YouTube has used affordable price as a tool in this marketing strategy and has accustomed customers to being privileged. Users who are tired of watching ads have started YouTube Premium subscription from all over the world. Increases up to 130 percent on top of all these are the benefits of existing subscribers. she didn’t even care. Because they continued to feel privileged. The reality is that with the applied marketing strategy “connected customer“It was that they had become…