How to start e-commerce The question is one of the most frequently asked questions by people who want to start a new business, improve their existing business, complete their digital transformation while having a physical store and step into the e-commerce sector. It is seen that the number of people who want to sell products on the internet by entering the e-commerce sector, which has been very popular recently, has increased.
In this article, we will give you information about the e-commerce sector, where people start to sell products on the internet by establishing an e-commerce site and opening a virtual store. You can also review our article and get information about e-commerce, teach the issues to be considered while selling products on the internet and start your own business.
How is e-commerce done?
E-commerce People who will sell products on the internet can make sales through social media platforms, e-commerce sites and e-commerce marketplace platforms. Generally, those who want to create their own brands often want to open an e-commerce site and sell through their own stores.
Because social media platforms make it difficult for brands to give confidence to their customers, and e-commerce marketplaces make it difficult for businesses to highlight their brands. For this reason, people and businesses that will do e-commerce today E-commerce site want to install. So, how to set up an e-commerce site?
Dropshipping
Dropshipping is among the sales methods that people will prefer to set up an e-commerce site. In dropshipping, which is generally preferred by people with a low budget for e-commerce, individuals and businesses sell the products and services of the suppliers they have agreed upon.
With the dropshipping model, individuals and businesses that will sell products on the internet do not spend capital to purchase products from suppliers, they transfer their suppliers’ products to their sites with an XML link and add them to their stocks as the product is sold. Thus, the need for brands to stock up on the products they sell is eliminated, which minimizes the required capital.
Company Establishment
Before you open your virtual store, you need to establish a company to be able to do e-commerce. Because, according to the Turkish Commercial Code, people who do business and earn income from this business are required to issue invoices and pay taxes to the government on the income they earn.
Types also stand out as the types of companies most preferred by those who will do e-commerce.
Determine the Business Model and Structure
There are many business models and structures that you can choose when operating in the e-commerce sector.
- B2B – Business to Business – Business to Business Sales
- B2C – Business to Consumer – Business to Consumer Sales
- C2C – Consumer to Consumer – Consumer to Consumer Sales
E-commerce is one of the business models. Before starting e-commerce, you can research these business models and consider the advantages and disadvantages of the business model you prefer.
Develop Your Business Idea
After determining your business model, you need to do some work to develop your business idea. At this point, it is important for brands to do certain research in order to choose the products and services they will sell correctly. Because, thanks to these researches, businesses can reduce their risks in e-commerce. For this reason, brands make certain researches while finding products to be sold after the establishment of the company.
- Size of E-commerce by Sectors
- Trending Products in E-commerce
- Top Selling Products in E-commerce
- Top Selling Products Abroad with E-export
These are the main areas in which brands research. Businesses that have completed their research on these issues can choose the right product and service and thus decide on the products they will sell online. Then, businesses meet with suppliers to procure the products they will sell and choose suppliers according to their sales methods.
Choose Your Domain and Brand Name
E-commerce After determining the products and services you will sell online, you must choose your domain and brand name to create a new brand. When choosing your domain and brand name, you need to take certain things into consideration in order to reassure consumers.
- Easy to Pronounce
- Compatible with Products and Services
You need to choose a brand name. After choosing your brand name, it is important to purchase a domain to set up your e-commerce site. When purchasing your domain, you should take care to buy short domains that are compatible with your corporate identity.
Researching E-commerce Packages
After finding the products to be sold on the internet, deciding on the sales method and making supplier agreements, companies E-commerce site to create Starts researching site building methods. At this point, site printing, open source infrastructures and ready-made e-commerce packages they encounter. These methods are build an e-commerce site are the preferred methods.
- E-commerce Site Printing: It is a method where brands make an agreement with a software company and print an e-commerce site from scratch.
- Open Source Frameworks: It is the method of establishing a site where brands buy e-commerce infrastructures offered for sale with demo features and make their own developments.
- Ready-made e-commerce Infrastructures: It is a method of establishing a special site prepared for e-commerce companies by IT companies that offer special services to e-commerce companies. The management of all processes in e-commerce is carried out more easily in ready-made e-commerce infrastructures. Ready-made e-commerce infrastructures are usually offered for sale in packages.
Brands that want to be successful in the e-commerce sector and attach importance to conducting their processes professionally are ready-made products released by IT companies such as Ticimax. e-commerce packagesprefers and implements their sites.
Design an E-commerce Site
Build an e-commerce site After the package selection is made, the brands must upload their products and services to their sites and make a site design in order to be able to sell on the internet. E-commerce site While designing, brands should act by considering certain issues.
- The most important factor to be considered in e-commerce is the responsiveness of the site design. Because most of the online shopping is done through mobile devices.
- In e-commerce site design, brands need to choose a good theme.
- The categorization structure and subcategories of the site should be created during the site design.
- E-commerce site While designing, it is important for businesses to choose colors that are compatible with their logos and reflect their corporate identity.
- Product photos to be used on e-commerce sites must be professional.
Brands pay attention to these elements. E-commerce site can design. After this process, people who have completed the site design must make a virtual pos and cargo agreement and thus make their e-commerce sites ready for sale.
Manage Your Cargo, Payment and Logistics Processes
You need certain agreements to collect the products and services you sell from your e-commerce site and to send the products you sell to your customers. Virtual pos agreements are agreements that allow you to collect with credit and debit cards through your e-commerce site, while cargo agreements are agreements that allow you to send the products and services you sell at affordable prices.
After setting up your e-commerce site, contact virtual pos and cargo companies to make it ready for sale. Consider the offers you receive, the way they work, and make both deals so that your site is ready for online sales.
Develop Your Sales Strategy
People who shop online usually shop through reliable e-commerce companies. For this reason, people who set up e-commerce sites should work to increase brand awareness.
At this point, PR work and advertising work come to the fore as the most preferred sales strategies of brands. In addition, e-commerce companies that want to increase their product and service sales also attach importance to digital marketing studies.
- Influencer Marketing Studies
- Search Engine Optimization
His work is known as the most preferred digital marketing methods by e-commerce companies. Brands that reach a sufficient customer base in e-commerce also carry out studies for this audience with methods such as e-mail marketing and sms marketing. By doing such advertising and marketing activities, you can develop your sales strategy and easily sell products on the internet.
Sell in Marketplaces
Another type of platform where people and businesses that want to start e-commerce can sell are marketplace platforms such as Trendyol, N11, Hepsiburada and Çiçek Sepeti. Even though people who sell through marketplace platforms work with a commission logic, they can easily reach people in their target audience and have the opportunity to increase their sales.
If you want to start e-commerce, you can open a store on the marketplace platforms while selling on your e-commerce site, and thus you can sell on both platforms by taking advantage of e-commerce marketplace integrations.
Sell Abroad with E-export
While selling on your e-commerce site, you can also design your site in a multilingual way. Thanks to your multilingual e-commerce site, you can sell your products and services in the foreign market and thus earn foreign currency income.
Things to Consider in E-commerce
We have given you a lot of information about what is e-commerce, how to do e-commerce and how to set up an e-commerce site. In this section, we will talk about what you should pay attention to when doing e-commerce.
- E-commerce companies should give confidence to their customers.
- Campaigns should be organized to increase sales in e-commerce.
- Carry out product, order and delivery management in e-commerce in a professional manner. Thus, you can provide an uninterrupted service.
- Give importance to customer satisfaction to increase the loyal customer rate of your e-commerce company.
By paying attention to these issues, you can ensure the success of your e-commerce company.
Build Your E-commerce Site with Ticimax
Ticimax provides e-commerce infrastructure services to over 15,000 companies, including Turkey’s largest e-commerce sites. With its developed strong infrastructure, it offers its users the opportunity to make sales not only in Turkey but also throughout the world.
If you want to be successful in the e-commerce sector, you can open your site with the Ticimax e-commerce infrastructure, the quality of which has been approved by ISO documents. With the advantages and powerful features offered by Ticimax, you can easily sell your business by moving your business to e-commerce.