How Many Views Is TikTok’s Long Video Feature?

Although long-term videos do not sit well on social media platforms other than YouTube, it is an area of ​​experimentation. For example, although Instagram is not a video-oriented platform, it launched IGTV a few years ago. In the past days, this part will suddenly be closed and replaced. Instagram TVHe started preparations to open the . Another platform that tried a similar feature was TikTok, and this feature, which is not yet fully operational, seems to have been successful already.

TikTok launched its feature that allows videos longer than 1 minute to be published in the spring of this year for certain content producers. These videos, which have lengths of up to 3 minutes and allow for satisfying content, will appear in a matter of months. 5 billion per day has been followed.

Vlog content was in great demand

TikTok, which first emerged as a platform where 15-second videos were shared, also introduced 60-second videos after a while. TikTok, which also wants to allow longer content types and make vloggers more active in the channel, is also this year. 3 minute videos rolled up his sleeves for him. After the work started in the spring, this idea officially became a program in July. TikTok gave the platform’s well-known faces the opportunity to shoot 3-minute videos, and the success of this feature showed itself in 3 months.

Content created with the 3-minute video feature, which is currently available to everyone, has received billions of views per day. Average 2.14 minutes These videos are currently published as 5 billion views in total every day taking. The vast majority of long videos on the platform are vlog-style videos, where viewers can take a closer look at the lives of creators. Speaking about these videos shared with the hashtag ‘#dunyamıKeşfet’, Social Psychology Specialist Assoc. Shira Gabriel explains the success of long videos with these words:

Entertainment is a very personal concept. Details that a person finds interesting and inspiring can be very different from those of friends or family. Still, the vlog content seems popular around the world. This is because when we watch popular people, celebrities or creators vlog; We take a look at their daily lives. We feel more connected to them. vlogs that allows us to connect with real life content has been. It makes us feel like we belong more. This sense of expression and connection; The opportunity to learn about well-being and self-esteem provides a number of benefits, such as different ways to learn more about different people. Research shows that this type of content can make people feel more connected and interactive, especially with the world. Although we don’t realize this most of the time, vlogs are one of the things that bring us back to these channels.