Netflix announced that its advertising subscription package, which it launched in certain countries in November, has more than 5 million members. According to the company, more than 25% of new subscribers in these countries prefer to use the platform with ads.
Netflix, the world’s most popular movie and series platform, has launched its advertising subscription package in certain countries in the past months. The system, which is not yet available in our country, average per hour 4 minutes was showing ads. In addition, a study showed that more than 300 items were not offered in this package.
Netflix made important statements today, six months after launching the system. The company has almost reached the number of active users of the advertising subscription. is 5 million expressed.
The number of subscriptions with ads has more than doubled
According to Netflix, the number of subscribers to the advertising system has been since earlier this year. more than twice It increased. One of the CEOs, Greg Peters, is also among the new sign-ups. More than 25% choose the advertising subscription expressed. The advertising system is available in the USA, Brazil, Canada, France, Germany, Italy, Korea, Mexico, Spain and the United Kingdom. only available in 12 countries let me specify. So the data is valid only for these countries.
Saying that the data is promising, Peters said that the customer interaction in the ad subscription compared to the ad-free subscription. is similar and added: “This is critical because everything starts and ends with the customer. That’s why Netflix is the most popular platform today, despite all the competition.”
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It is not known when Netflix will bring the advertising subscription to Turkey. The company offers this package in the US for $3 less than a regular subscription. for $6.99 selling.
Source :
https://www.theverge.com/2023/5/18/23728253/netflix-ad-supported-tier-5-million-users-growth