How Many Subscribers Did Netflix Lose Due to Password Sharing?

Explaining that he wants to prevent those who subscribe to the platform and share their passwords with others in the last period of March, Netflixannounced the damage this situation caused to the company. Approximately 222 million Netflix, the TV series and movie platform that has subscribers, also announced how many users benefit from the password sharing feature.

According to the statement, half of the company’s total subscribers have users who get a password from a friend and watch Netflix. In other words, about 100 million Many people watch movies and series on the platform without paying even 1 lira to Netflix. These ‘freebies’ users of 30 million It is said to be found in Canada and the USA.

100 million people use Netflix from someone else’s account

Working to change this situation, Netflix is ​​looking for ways to make money from password sharing. Hastings said that instead of keeping the service from these people, they have an alternative such as making them pay a small amount.subaccountsHe stated that a process named ‘ is being tested.

Thanks to this system, subscribers who do not live in the same house, from two devices will be able to login to the platform. This will prevent people outside the same home from using the same Netflix account. This trial process not going well Saying that, the authorities aim to make money from 100 million people with different alternatives.

So how much money is Netflix ‘lost’ due to password sharing from 100 million users? Since Netflix applies different pricing in each country, it is not possible to reach a definite conclusion on this issue. However, if it is necessary to calculate an estimated loss; Netflix is ​​offering a $10 price for its most affordable package in its home country of the US. When we reflect this to 100 million users, the monthly minimum is due to Netflix’s password sharing. 1 billion dollars We can say that he is lost.

Netflix lost subscribers for the first time in 10 years

Netflix, which tried to ban friends from using an account from different locations with a decision it took about a month ago, and updated its prices in Turkey days ago, announced the number of subscribers it lost today. Last in 2011 The platform, which has experienced a decrease in the number of subscribers, has been on the rise in terms of subscriber numbers for more than 10 years. For details on Netflix’s loss of subscribers and new Turkey prices, please see our news below. you can reach