China-based global technology brand HONOR left the 2023 Kantar BrandZ China Gala Event held in Shanghai with many awards.
Continuing to grow day by day and strengthening its position in the market, HONOR participated in the At the 2023 Kantar BrandZ China Gala Event He strengthened his steps even further with the awards he received. BrandZ rankings, which stand out as a globally accepted marketing effectiveness criterion, appear as a prestigious list that is also evaluated by large organizations and financial institutions on a global scale.
According to Kantar Group’s evaluations, HONOR ranks first in different categories such as “Meaningful Index”, “Demand Power Index” and “Shaking Things Up Index”. In addition to these first places, HONOR, In the Smart Devices category surpassed other brands and ”Inspiring Innovation Star” won the award.
HONOR was also among China’s Top 100 Emerging Brands;
HONOR is also announced by the Miaozhen Academy of Marketing Science (MAMS) for 2023.BrandGrow China’s Top 100 Emerging Brands” list. With a potential asset value exceeding RMB 3.8 trillion, an increase of 23% compared to the previous year, HONOR managed to rank first on the list for the second time in a row.
Making a statement on the subject, Kantar Greater China CEO and Kantar BrandZ Global President Doreen Wang said; “HONOR, Continuing to push the boundaries of innovation a challenger. The brand is well known to consumers for its diverse products and smart experiences, as well as its commitment to the environment and society, and today we are happy to witness HONOR as one of the top smart device brands in the world” he said.
”Dual flagship strategy”
One of the names that made a statement on the subject is, of course, HONOR Device Co. Ltd. Its CMO was Ray Guo. Regarding HONOR’s success and strategies, Guo said:HONOR believes that products are the cornerstone of a brand and the clearest indicator of a brand’s widespread product recognition. We believe premium products create a premium brandtherefore as HONOR We are committed to Dual Flagship Strategy and focused on creating the best foldable smartphones. Since becoming independent nearly three years ago, we invest 10% of our annual revenue in research and development. We are pleased with the progress we have made in premiumization and globalization to date and would like to thank BrandZ for this recognition” he said.