As the integration of artificial intelligence into every aspect of our daily lives accelerates, Hepsiburada has become one of those who set new trends in this field. Hepsiburada now has artificial intelligence in many steps of the shopping experience.
Artificial intelligence, which has developed rapidly in recent months and has reached a wider audience, especially with the increase in productive artificial intelligence-supported tools, is now truly encountered in every aspect of life.
The integration of artificial intelligence-supported tools into different sectors, which we will encounter in many more areas in the future thanks to the conveniences they provide, is also very important for both companies, brands and consumers. Since it is very critical to evaluate this transition process well, brands have started to take important steps in this regard. One of these brands is Hepsiburada, one of Turkey’s most preferred e-commerce platforms.
Hepsiburada has incorporated technologies such as artificial intelligence and machine learning into its solutions at many stages:
As you can imagine, artificial intelligence is an extra priority for brands that meet their users online. It will be very difficult for a brand that misses this train to hold on to the market in the future.
Hepsiburada also attaches great importance to taking rapid steps at this point and integrating technological innovations into all its processes. Hepsiburada brings artificial intelligence-supported applications to every area touched by both customers selling on the platform and consumers.
For example, Multi-Vehicle Route Optimization, based on artificial intelligence and approved by TÜRKPATENT, ensures that Hepsiburada’s logistics processes are managed practically and efficiently by ensuring the healthy operation of Tomorrow at Your Door and At Your Door Return services.
At the same time, Hepsiburada offers artificial intelligence-based marketing solutions with smart algorithms so that its sellers can promote themselves in the most appropriate way through the HepsiAd platform, and also increases the sales of its business partners with its recommendation engine that shows which of its products can sell more to its business partners.
Hepsiburada offers marketing solutions to its sellers through the artificial intelligence-supported HepsiAd platform. In addition, sellers can get information about issues such as which products will sell more through Hepsiburada’s recommendation engines.
Hepsiburada also offers practical applications based on artificial intelligence for consumers:
Hepsiburada, which has prepared an “Evaluation Summary” section by making use of ChatGPT, one of the productive artificial intelligence tools we have heard about most frequently lately, offers consumers an unbiased summary of all the comments about the product. This allows consumers to save time spent browsing reviews.
Hepsiburada, which uses ChatGPT to make it easier for consumers to comment, has accelerated the commenting process and made it much more practical with the “Quick Comment” option.
“Smart Chef” is one of the features developed for consumers, and this feature not only shows users the recipe and necessary ingredients of the meal they want, but also allows them to see the markets where they can find the ingredients for that meal. This allows all the ingredients needed for the meal to be purchased with one click. Considering how rapidly artificial intelligence tools are developing, it seems that we will continue to see such innovations and their effects on our lives frequently in the coming period.