Luxury fashion brand Gucci has purchased virtual land in the metaverse of The Sandbox (SAND) to build its own virtual world.
Gucci via its official Twitter account on February 9 in The Sandbox metaverse with his post an undisclosed number announced the purchase of land. He also shared, “Designing the future, pixel by pixel. Gucci is building its own virtual world on The Sandbox.” statements were included. Gucci, which previously entered the NFT field with the “Gucci Vault” platform, joined the metaverse world with this move. took its place among the famous brands.
The brand is themed in The Sandbox, inspired by the “Gucci Vault” platform, which lists items such as Gucci-themed NFTs and vintage bags. will offer fashion experiences. Gucci also has Sandbox users on the metaverse in the future. their purchase and for them to wear will post fashion items.
Sebastien Borget, COO and co-founder of The Sandbox, on Gucci joining them;
For a new generation of gamers, virtual fashion is just as important as real-life fashion.
made statements.
Gucci, a product This is not the first time licensing for virtual wear. Earlier December 2020 two to publish an official clothing collection on roblox Partnering with its developer, Gucci also has the “Gucci Garden Experience” on Roblox. virtual had created space.