Luxury clothing brand Gucci has signed a new collaboration with Roblox, built its own town in the game and opened it to visitors. It has been announced that the brand’s ‘Gucci Town’ world will be permanently on Roblox.
The luxury clothing brand Gucci, which takes on an active role in the world of metaverse and crypto money, has launched a new venture today. The online gaming platform Roblox, which is currently categorized as ‘metaverse’, is a special ‘game’ created by Gucci.Gucci Town‘ began to host the map.
Gucci’s platform, which can be visited on Roblox starting today, has a garden in its middle, players’ Gucci items for Roblox avatars they can get It hosts a virtual store and exclusive games. To visit Gucci Town in Roblox, click this link to open the Roblox page of the world in question.
The map will be permanent on Roblox:
Gucci’s new Roblox venture actually isn’t the first time we’ve seen the brand here. The brand put its world named ‘Gucci Garden’ in Roblox in May last year. But this world, unlike Gucci Town, remained in the game for only 2 weeks. Gucci Town is in the game will remain indefinitely announced.
Gucci, one of the prestigious awards of the internet world last year, in its newly shared statement. Webby Award winner also announced. The company also emphasized that it is the first luxury clothing brand to create a lasting experience in Roblox with its new world. Gucci Town marks the fifth collaboration with Roblox.
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